All therapists are going to receive criticism at some point in their career - that's just the nature of the beast, we can't be everything to everyone - yet that doesn't make it any easier to receive negative comments about us or our work. 

This episode was inspired by a struggle that one of Ali's Massage In The Real World students had. They, unfortunately, received some criticism, and it was adversely affecting them! They were taking it very personally!!! In this episode, we dive into how to handle receiving criticism. 

Dual relationships are tricky! While some believe these types of relationships have no place in the massage world, others think they can be a healthy part of business. 

In this episode, Beca and Ali dig into dual relationships. Whether they are good or bad and how to navigate them when they do occur. 

Listen on to hear their thoughts. 

There are times in life when we simply cannot juggle all the balls we have flying in the air. Times when a few things have to slide off our plate, or we won't be able to function, at least not at the level our families, clients, and friends require/want. 

January-June was one of those times for us. We were busy with all the things that come with life: some entrepreneurial ventures, a few personal goals, and some much-needed breaks for integration. 

In this episode, we dig into the nitty-gritty of what this season presented for us, what we learned, and some key takeaways we hope can help you on your massagepreneur journey as well!  

One of the most annoying things in our massage world is when client’s no-show! We have prepared ourselves mentally, physically, and energetically to give an awesome treatment, and then our client fails to show.

Your client may think, no big deal, I’ll reschedule for next week. But the truth is, that’s an appointment that could have been booked by someone else. That is time you could have been doing something else! And lost revenue. Or is it? This is what we are going to explore in today’s podcast episode.

In this episode of "Align with The Massage Business Mama," we are joined by branding, marketing, and Canva genius Emily Conners of "The Creative Bodega." 

Emily first got started in the world of marketing when she set out to brand and market her own brick and mortar business, a gym. She found that not only did she really like marketing her gym, but she was actually pretty good at it too! 

From nailing your colors, fonts, and logos to showing your face, Emily's got something to say about it all and we are so excited to have her on-air and hope that you love her just as much as we do!!!

Please take a listen and let us know what you think! 

Naming your massage business is something we often see slow therapists down. They get stuck in the creative cul-de-sac of trying to come up with the perfect name and, in so doing, stale out on making progress in other areas of their business. It makes sense. It's hard to purchase a domain or make business cards when you are still unsure of your name! 

In this episode of "Align with The Massage Business Mama," we challenge you to PICK A NAME! We want you to commit to nailing down your name so that you can MOVE ON!!! Sound like a plan? 

Uncovering your competitive advantage is critical to your success as a small business owner. It's what sets you apart in the marketplace and helps customers choose you over the spa down the street. But, sometimes, it's hard to identify what it is that sets us apart! We are simply too close to ourselves to see the unique gifts we offer. 

In this episode, we chat with Amie Kraft of Kraft Massage and Bodywork in Phoenixville, Pennsylvania, about precisely this. Amie, a recent grad of Ali's program "Massage In The Real World," has had an unusual massage career. One, that definitely sets her apart from her competitors, yet, she has struggled to share this in her marketing and promotional efforts. 

Today, we uncover the mindset behind why Amie has held back on owning her competitive advantage - how she intends to change this moving forward - and tools you can use to uncover your own competitive advantage. 

Learn about Ali's upcoming course, which is about to launch, "Massage In The Real World: The Complete Guide for Bridging the Gap from School to Thriving Practice." 

She is so excited to help massage therapists actualize their entrepreneurial dreams! 

Massage In The Real World is a step-by-step guide that helps therapists cut through the overwhelm and give you the courage, confidence, and know-how to build a massage business from scratch while becoming the Massage Boss you were meant to be!