Us massage therapists are not notoriously known for our financial savvy. Having a scarcity mindset or "Starving Healer Syndrome" unfortunately describes an awful lot of us in the healing professions! We operate from the belief (often unconscious) that we don't deserve to become wealthy or even financially comfortable from the work we perform.

But Therapists, that's a lie! We deserve all that and more!

A few months back, inside my membership, we were focused on retirement—a topic I often see neglected by Massage Therapists. In fact, in an informal quiz I conducted on Instagram, 65% of you said that you hadn't started planning for retirement yet.

You might be saying, "Contribute towards retirement? Are you kidding me? There is nothing left over at the end of the month."

And I get it. It's really hard to budget when you don't know how much is coming in. Especially in the beginning stages when income and expenses are unknown. And it's not like we have anyone contributing to a 401k on our behalf...

But Therapists, there is a better way. I want to see you thrive and succeed NOT only during your career but also into your retirement!!! Which is why I invited financial literacy coach Sheri Rozeski to come chat with my membership group. This podcast episode is pieces of that conversation. Sheri has been a 1:1 financial coach for over 11 years and is passionate about helping people create positive relationships with their money.

Getting on track for retirement can and should be a priority! Listen on as we discuss how to kick scarcity mindset to the curb and create abundance. We HAVE resources within our control as self-employed entrepreneurs to change our destiny!

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Listen and Learn:

And, if you choose to tackle your money, what you give up:

What does a sober living group and massage business marketing have in common? You may just be surprised by the answer! 

In this episode of "Align with The Massage Business Mama," we dig into a unique approach to marketing your practice. 

Instead of pushing, pushing, we discuss the idea of drawing in potential clients with magnetic energy. How sharing what we are passionate about in life and massage can attract our ideal clients with a lot less desperation than other methods for promoting our practice. 

In this episode of "Align with The Massage Business Mama," we unpack choosing a legal entity for your massage practice.

One of the big things that trip people up at the beginning of their massage business is figuring out what legal entity to set up. Whether to be a sole proprietor, partnership, corporation, or LLC. C Corp, S corp, it can be overwhelming initially! 

One thing to note is if you take no action, the IRS automatically considers you a sole proprietorship. So, if you are struggling with paralysis analysis for how to structure your business. You have already inadvertently made a decision. By failing to make any official decisions or moves to create a business entity, you are operating as a sole proprietorship.

Listen on to hear more about the pros and cons of each entity.  

Are you familiar with the doshas in Ayurvedic medicine? 

All unique, and all with their own set of considerations when it comes to bodywork. 

On this episode of "Align with The Massage Business Mama," we are joined by Kimberly Kubicke of Indra Holistic to learn a little more about this ancient Indian medicine and why tapotement and other methods might be more appropriate for certain body types. 

Maybe you've noticed some changes with our podcast lately. Beca hasn't been present in as many of the episodes. And no, that isn't because we are fighting or we are breaking up the band...

In the latest episode, we share some of the reasons our format has changed. 

In this episode, we are joined by Joanna Sapir to discuss an innovative approach to business. 

Joanna, a business coach for holistic practitioners, thinks she has cracked the code to help providers create a better product while having more security and profitability in their businesses. 

Her mission is to help practitioners streamline so they can focus on doing what they love: helping clients live happier, healthier, more fulfilling lives.

Tune in to hear how she suggests transforming your business from a session-by-session approach to creating a more programmed model. 

Subject lines are an important piece of the email marketing strategy. In this episode, we are joined by Susan Finn of "Rise Above Noise" to continue the discussion on email marketing.

Susan is the "go-to" expert in the email marketing field. She helps service-based professionals scale their businesses. Find joy, flow, and ease in marketing to increase profits, save time, and protect energy.

Email marketing is one of the quickest and easiest ways to grow your massage business, which is why we have chosen to spend not one but two whole episodes centered around this subject!

This is Part One of that two-part series dedicated to email marketing that was originally recorded as part of my membership. Excerpts have been taken for this podcast episode.

Pregnancy is an exciting and scary time! There are so many unknowns! It is only natural to ponder questions related to the health and well-being of the baby, logistics of setting up a nursery, and how your relationship with your job will change. In the latest episode of "Align with The Massage Business Mama," we are joined by guest Emily Van Dyke @blookingfromthemuckbodywork to discuss this very topic. 

Tune in to hear our top tips and tools for navigating this journey with a little more ease. 

This episode was prompted by a "Massage In The Real World" student.

Do you struggle with communication? Do loved ones often tell you, "I don't feel like you are listening to me? Like you're hearing me?" If so, this could be creeping into your professional life as well!  

It is hard to hear criticism from a client. Hard to feel like your work didn't resonate with someone. But the truth is, unless we check our own agendas at the door, we may be failing to meet our clients where they want and expect!

Listen to this episode with a humble heart and think about if there are ways you can be giving a more client-centered massage.  

Remember, it is our client's time to relax, reconnect, and rejuvenate, not our own. If we have needs that aren't being met, we should schedule a massage, psychotherapy session, or date with a friend. Not use our client's time for our own purposes.

Scrutinize your intentions, evaluate your thoughts, and be honest with yourself. Do what you need to make sure that you are coming from the most grounded, centered, authentic, and caring place. This is your job! And it might be the most important part of your work as a massage therapist. So therapist, get your hands dirty. Cry. Laugh. Heal.