There has been an increase lately in the massage coaching world, where coaches are pushing hard to help therapists have booming "gift-certificate seasons."

And while sometimes, "Yes!" this is a great option.

• It's an opportunity to promote your business and get noticed.
• It opens the door for future referrals.
• It's a tap in the vein for your bank account...

There are other times when you may want to pump the brakes on this kind of heightened emphasis.

Listen on to hear why I chose to take gift certificates off of my website.