The Part-Time CEO Diaries

020: How to Create, Launch, & Sell a Destination Group Retreat with Shayah Reed


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In today’s episode, I’m sitting down with Shayah Reed -  the founder of Virtuwell Balance a digital marketing agency working with health & wellness brands & businesses to grow their revenue and increase their impact!

Shayah is on a mission to positively impact the lives of as many people as possible by enabling health and wellness professionals to expand their reach, maximize their time, and improve their bottom line all while creating a healthier work life balance so they can be the best version of themselves and show up fully for their clients and customers.

Shayah is also the host of a wellness retreat for entrepreneurs and ambitious professionals.

Hosted in the beautiful colonial town of Antigua Guatemala, these retreats will have a strong focus on your personal well-being, with a mix of relaxation and adventure. We're focused on helping entrepreneurs like YOU create more balance in your life and business so that you can make a greater impact in your community.


In this episode, we cover:


  • How to strategize your retreat style, target audience, and retreat itineraries 

  • The benefits of adding a retreat to your product ladder as you scale your business

  • How to market & sell a destination high ticket offer retreat

  • The best way to go about choosing your destination retreat location and booking a venue from afar

  • How to profitably price your retreat and what expenses to expect

  • And so much more!

  • Connect with Shayah:


    • Website: https://virtuwellbalance.com

    • Instagram: https://www.instagram.com/virtuwell.balance/

    • LinkedIn: https://www.linkedin.com/in/shayah-muller/

    • Resources Mentioned in this Episode:


      • Scale with Purpose Mastermind: https://bucketlistbombshells.com/mastermind

      • Bucketlist Bombshells FREE Facebook Community: https://www.facebook.com/groups/bucketlistbombshellscommunity/ 

      • Virtuwell Balance Retreat Nov 2023: https://www.virtuwellbalance.com/retreats

      • Virtuwell Balance Free Retreat Planning Template: https://www.virtuwellbalance.com/bucketlist 

      • Luna Luxe Destination Management: https://lunaluxedmc.com/

      • Thanks for listening! If you enjoyed this episode we'd be so grateful if you'd share it and leave us a review. Reviews help us spread the word about the Freedom Filled Life podcast, and are a key part of sharing this show with other people who know they are made for more. 

        Until next  time - keep on pursuing freedom, joy, and purpose. We'll be here cheering you on!

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