Welcome to another episode of The Tutor Podcast, Learn how to start, grow and love your Tutor Business! In today’s episode, Neil dives into testimonials why they are important, how to get them and how to use them. Neil explains why testimonials are killer marketing, add credibility to your business and most of all inspire you to keep faith in your passion, and best of all they’re free.

Neil shares testimonials from his own tutoring business and demonstrates the power of social proof and how it can transform your business, instantly make you credible and provide you with limitless students. Learn how other people’s words are more compelling than our own and how you too, can start getting testimonials in your tutoring business right away.

Discover why testimonials are the very best marketing you can have, learn how to sell without selling and super-charge your business simply by asking your students what they think of you. Finally Neil shows you how to increase your exposure and get in front of your audience by using your testimonials as SEO on your website and sharing them online.  

KEY TAKEAWAYS

• Testimonials are evergreen and can provide limitless value to your business forever they’re convincing, compelling and best of all free.
• Neil shares the most valuable of all the reasons for getting testimonials – it can really jack-up your motivation, inspire you to keep faith with yourself in low moments, or when self-doubt grabs you and you wonder what it’s all about.
• Always be ready to grab a quick testimonial, don’t be shy and capture the moment. Try video testimonials, a comments book or a testimonial box. Your customers want to help they can sometimes be angelic about your tutoring and want to share it with others, facilitate them to do this. Attempt to get an honest testimonial from every one of your students and explain to them why you would like it. Testimonials do the selling for you, all you need to do is go out and get them, it’s that simple. Just ask.

Keep testimonials short and sharp and ask specific questions to create a structure.

• What’s their name
• How they know you
• Their experience of working with you
• Outline their outcomes
• Would they recommend you to others

BEST MOMENTS

• “It’s amazing what your students will say about your business”
• “Visibility is credibility, if you have a boatload of testimonials out there, you will be a force to be reckoned with and you will dominate your area”
• “Testimonials are killer marketing, the most powerful thing is to put testimonial videos on your website”

 

 

VALUABLE RESOURCES

Neil Cowmeadow - Weird Things Guitarists Do

www.Neilcowmeadow.com

 

ABOUT THE HOST

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

 

CONTACT METHOD

Facebook - https://www.facebook.com/neil.cowmeadow

Website - https://www.neilcowmeadow.com/

Contact - [email protected]

Telephone - 01952 882 928