In this episode, I'm getting real about something that’s completely changed my freelance career: building a personal brand.

I’m not talking about cheesy Instagram grids or shouting into the LinkedIn void, I’m talking about showing up online in a way that feels genuine, that helps you connect with the right clients, and that turns your presence into one of your biggest business assets.

I share how I went from £20 gigs on Upwork to £850+ blog posts for top-tier clients, how I built a six-figure business a team, and how you can start shaping your own personal brand (without the cringe).

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