In this episode, I’m breaking down the ridiculously simple nurturing system that helped me stop chasing hundreds of leads and start building real relationships that actually turn into clients.

I used to believe I needed this huge outreach machine that involved endless DMs, massive spreadsheets, and a “pipeline” I could never keep up with. 

Now, I focus on intentionally nurturing just 5–10 people a month, even when I’m not actively looking for work.

I’ll walk you through exactly how I do it, why it works, and why most freelancers don’t need more leads, they just need the right people to feel familiar with them. 

In this Freelance Debrief, I’m pulling back the curtain on the messy, unsexy backend of my business, from switching accountants to finally reviewing my expenses, and why every freelancer needs to do a regular business audit.

I’m also talking honestly about one of the toughest parts of freelancing: clients going silent. At the start of November, four clients promised briefs… and only two delivered, which completely threw off my schedule and revenue planning. I share how I’m navigating that, why the usual “just get paid upfront” advice doesn’t always fix the problem, and what freelancers can do instead.

Plus: diversifying my offers, why freelancers are craving personalised 1:1 help more than ever, mentoring sessions selling out fast, and the surprising new client enquiries that came in, including one from a huge international brand. 

In this episode, I’m breaking down the one framework that completely transformed the way I generate freelance leads... the idea that every opportunity arrives on one of two timelines.

For years, I lived in panic mode, refreshing my inbox and wondering why my lead flow felt so unpredictable. It wasn’t until I understood the difference between my short-term pipeline (the quick wins) and my long-term pipeline (the assets that compound over time) that everything finally clicked into place.

In this episode, I share:

✨ The real reason some freelancers stay consistently booked

If you’ve ever felt like you’re either hustling too hard or waiting too long for leads to appear, this episode will give you a grounded, philosophical, and honestly refreshing way to think about your business.

In this Freelancer Debrief episode, I’m breaking down exactly what’s been happening behind the scenes in my business over the past couple of weeks.

I walk you through the brands I’m currently working with, the types of content I’m creating, and what’s changing in my client lineup. I also dig into the two client “buckets” I’ve identified in my business.

Plus, I share a peek into the warm-pitching system I teach inside Pitch & Prosper and how I’m currently using it myself to expand my network. I talk through my LinkedIn connection strategy, the little experiment I’m running around sending messages with connection requests, and some early wins from students putting the system into action.

In this episode, I break down exactly what I’d do if I were a freelancer struggling with inconsistent income and craving more stability. This topic has come up again and again in my mentoring sessions lately, especially among freelancers who are wildly talented but stuck in a cycle of one-off projects, feast-or-famine income, and constantly starting from scratch.

I walk through the real process I’m using right now with one of my mentees, from mapping the last 12–24 months of client work to uncover hidden patterns, to building simple “client buckets” that help you identify where the ongoing work really is.

I also share how I would generate a warm list of 50–100 potential prospects, reactivate former clients, and start outreach in a way that feels natural, human, and low-pressure (no awkward sliding into DMs or cold pitching strangers).

In this fortnight’s debrief, I chat about my freelancing retreat in Morocco, how it helped me shake off a creative rut, and why I’m leaning back into the kind of work that actually lights me up. I also share a little behind-the-scenes story about a client and AI (and why I’m still firmly team “human craft”), plus some good news about client renewals and the mentoring sessions I’ve been running. If you’ve been feeling a bit flat with work or questioning what you want your next chapter to look like, this one’s a cosy catch-up with lots of reflection and gentle momentum.

In this episode, I’m breaking down the two phases every freelancer cycles through: seeking work and maintenance mode.

I’ll walk you through the lean system I use when I need clients fast, plus what to do once you’re fully booked to keep your network warm. This is the exact rhythm that’s helped me stay consistently booked without constant pitching or panic.

This week on It’s Fine, I’m a Freelancer, I’m kicking off a brand new segment: the Weekly Freelance Debrief. It's a short, behind-the-scenes breakdown of what I’ve been working on, the lessons I’ve learned, and the little highs and lows of freelance life, a bit like my Friday newsletter, but in podcast form.

In this first debrief (covering Sept 22–26), I talk about:

Starting a new project with an existing client and why first pieces always make me nervous

Writing proposals (and how I keep them super simple with three pricing tiers)

A dream discovery call with a brand in the creator economy

The frustration of clients delaying briefs—and how I handle it

Money audits, financial advisor chats, and keeping business expenses in check

Mentoring demand in the Freelance Magic community and a new done-for-you service I’m testing

I also share a reminder that you never know who’s watching your content, and how one LinkedIn connection turned into an exciting new client opportunity.

If you want a real, unfiltered look into my freelance week (and hopefully some tips you can use in your own business), tune in!

In this episode, I’m unpacking the Metro article that shared my income as a freelance writer (yes, the one with the headline about me earning £232,000 a year).

Divulging those numbers was both terrifying and empowering, and I’m sharing why I said yes to the interview, how it felt to have my business laid out in a national newspaper, and the waves of comments (supportive, skeptical, and everything in between) that followed.

I’ll walk you through the assumptions people made about my success, the realities behind those income figures, and what the conversation revealed about freelancing stereotypes, privilege, AI, and the industries we work in.

Most importantly, I’ll share the lessons I’ve learned about transparency, resilience, and why I believe we need to talk more openly about success in freelancing.

If you’ve ever read someone else’s income breakdown and thought, that could never be me, this episode is especially for you.

In this episode, I dive into a question that came up after a Reddit thread about me: what do high-earning freelancers do differently? 

I share my own journey, from charging £20 per piece on Upwork and working 14-hour days, to now running a six-figure freelance business. The shifts that made the biggest difference weren’t about becoming three times “better” at writing. They were about how I positioned myself (moving from task-taker to strategic partner), how I built and nurtured long-term relationships, and how I consistently showed up online to stay visible.

I also talk honestly about timing, privilege, and the cyclical nature of freelancing, because those play a role too. I’ve had quiet inboxes, lost anchor clients, and gone through tough patches, just like everyone else.

If you’ve ever wondered why some freelancers seem to be making three times more than you, this episode will remind you that it’s less about raw talent and more about building an ecosystem around your work.