In this episode, I’m breaking down the ridiculously simple nurturing system that helped me stop chasing hundreds of leads and start building real relationships that actually turn into clients.

I used to believe I needed this huge outreach machine that involved endless DMs, massive spreadsheets, and a “pipeline” I could never keep up with. 

Now, I focus on intentionally nurturing just 5–10 people a month, even when I’m not actively looking for work.

I’ll walk you through exactly how I do it, why it works, and why most freelancers don’t need more leads, they just need the right people to feel familiar with them.