In this episode, I break down exactly what I’d do if I were a freelancer struggling with inconsistent income and craving more stability. This topic has come up again and again in my mentoring sessions lately, especially among freelancers who are wildly talented but stuck in a cycle of one-off projects, feast-or-famine income, and constantly starting from scratch.

I walk through the real process I’m using right now with one of my mentees, from mapping the last 12–24 months of client work to uncover hidden patterns, to building simple “client buckets” that help you identify where the ongoing work really is.

I also share how I would generate a warm list of 50–100 potential prospects, reactivate former clients, and start outreach in a way that feels natural, human, and low-pressure (no awkward sliding into DMs or cold pitching strangers).