Ever wonder what it takes to break into the big leagues of retail from the crowded Amazon marketplace? Mike has walked that wholesale path with his pool cleaning tools, aiming for the shelves of Leslie's Pool Stores, and it's a journey rife with challenges and triumphs. This episode peels back the curtain on the push from online to brick-and-mortar, revealing the grit needed to tackle increased insurance requirements, warranty concerns, and the crucial role of agencies in retail placement. Plus, we'll unveil how such a move can inject new life into your revenue streams, even when Amazon's squeezing your profit margins.

Negotiating your way into favorable deals with manufacturers and retailers is an art, and we've got the insights to prove it. With the help of guest Ben Leonard, we dissect the negotiation game, showing you how to play it for better margins and solid relationships that stand the test of time. We don't stop there; we also explore the logistics labyrinth of the CPG industry and decode the hidden costs that can make or break your bottom line. The retail world is beckoning, and we're here to arm you with the strategies you need for a successful crossover.

Wrapping up, we serve you a masterclass in wholesale meeting prep and negotiation tactics. From making a powerful impact on retail buyers to the finesse of handling multiple contacts within the same organization, we share experiences and tips that could mean the difference between a deal sealed and a missed opportunity. Remember, a healthy profit margin isn't just nice to have—it's your business's lifeblood, and we're adamant about escaping the dreaded price wars. Join us for a session packed with advice, anecdotes, and actionable strategies that can fortify your brand's presence far beyond the realm of online sales.

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