When I first started freelancing, I genuinely thought being great at my craft was enough. But in today’s landscape? That’s just the beginning. In this episode, I’m unpacking what it really takes to thrive as a freelancer in 2025, and why just having skills no longer cuts it.

Thanks to AI, increased competition, and the rise of personal brands, we’re expected to be so much more than service providers. We’re marketers, strategists, community builders, and content creators... often all at once. I’ll share how this shift has changed the way we work, what it means for our identities, and how to show up in a way that feels sustainable and real.

If you’ve ever felt the pressure to “do more” just to stay relevant, or you’re wondering how to stand out without selling out, this one’s for you.

For 70% off FreshBooks, go to freshbooks.com/pricing-offer