I’m diving into something I’ve been thinking about for months: is niching down still the smartest move for freelancers, or has it become our Achilles heel?

With AI evolving fast and creative work becoming increasingly commodified, I'm seeing more freelancers get replaced, undercut, or overlooked. So today, I unpack what I’m calling The Great Skill Reset, a.k.a. a shift that’s changing how clients hire, what they value, and what it means to be a resilient freelancer in 2025.

I talk about:

Why old-school niching advice doesn’t quite hold up anymore

The rise of "contextual intelligence" and consultative creatives

How to future-proof your freelance business without becoming a jack-of-all-trades

Why outcomes > outputs (and how to reposition yourself accordingly)

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