Points of discussion:

1. Read the Birdsmouth Beer branding case study here.

2. What is Birdsmouth Beer Co.?

3. Why craft lagers and why New Jersey?  

4. What was it like building a brewery during the pandemic? 

5. What was it like developing a name for a brewery?

6. What was the brand identity and package design process like?

7. One beer for the rest of your life: Pils or Dunkel???

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

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