Today, Neil discusses YOUR elevator pitch. Learn how to express what you do and attract Interest, people and sales to your business by nailing your very own powerful pitch. Discover what an elevator pitch really is, why you must have one and what it can do for your business. Having the right pitch allows you to completely change the perception of your audience about what you do, how you do it and how it can benefit them. Tune in today to answer one of the most common questions you’ll ever be asked: “What do you do?”

KEY TAKEAWAY

• By having an elevator pitch you will never miss an opportunity again. You’ll be able to make your audience aware what you do and ensure you're known you how you want to be known. Forces you to clarify and define why you are the only logical choice for your target demographic and why you are the best at what you do.
• In the first 30 seconds of your pitch, you should tell your audience; what you do, the benefits of choosing you or your business, how you do it and deliver it, why you are different and why you are the only choice for them.
• Remember that the aim of the elevator pitch isn’t usually to make a sale, but to initiate your sales process that begins at the level of interest. It positions you in the audience’s mind and gives you a platform to convey your unique value to the audience

Neil’s Elevator Pitch

“Well, I get paid to hang out with my friends and play the guitar all day – at least, that’s what it feels like. You see, I help people to rapidly learn to play the guitar and make music, using a unique, simple system and an unconventional approach to bypass boring, old-fashioned music teaching with its endless scales and dull practice routines.

But, best of all, I only ever work with people I like: selected students on a one-to-one basis, and  I hand-craft every lesson to fit each individual student – and that saves them years of hard work and frustration, which is important because life’s too precious and too short to learn slowly, isn’t it?”

BEST MOMENTS

“A bad elevator pitch is probably better than no elevator pitch at all. Start now, and work on it over time.”

“Your elevator pitch will change over time, as you change and your business evolves and grows, as the context of your business changes.”

An elevator pitch is a planned and rehearsed speech and should be ready on cue, crafted, tested and revised.

VALUABLE RESOURCES

Neil Cowmeadow - Weird Things Guitarists Do

www.Neilcowmeadow.com

#010 “Your Ideal Student”

ABOUT THE HOST

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

CONTACT METHOD

[email protected]