Mike Bilbrey has been with Leo Burnett for 28 years; he comes on the show today to share an enormous wealth of experience and share his tips and advice on subjects ranging from bidding to ideal website maintenance. Tune in for an in-depth discussion with Mike, the unflappable industry veteran!

 

Key Takeaways

[:32] Heather introduces Michael Bilbrey and asks him to share the story of how he made his way into the advertising industry.

[7:02] Leo Burnett was taken over by a holding company; Mike shares how it affected the company — knowing that once you’re a Burnetter you’re always a Burnetter!

[8:43] Mike shares something surprising about himself, and what it taught him that he uses in his career, he also touches on what it takes to be a good producer.

[14:17] Leo Burnett wrote the book on bidding — and they wrote it well — Mike and Heather dive into the details of the firm bid process.

[26:17] Email blasts are a great way to keep in touch with Mike, and he explains how to time them appropriately. He speaks to the importance of meeting people in person and keeping your e-file cabinet up to date.

[34:00] Mike shares his thoughts and tips on how to maintain a good website. He also shares a suggestion for photographers that have clients who don’t give showing permission.

[37:29] Mike touches on the bidding process, creative calls, his advice on delivering a good treatment and what it takes to get a job approved. He also stresses the importance of talking to the people who didn’t get the job.

[48:08] Michael shares a story on honesty when it comes to bidding — and please make sure your math adds up.

[57:42] Heather thanks Mike for coming on the podcast and takes a moment to thank listeners for tuning in for 38 wonderful episodes and signs off until the new year!

 

Thanks for listening.

 

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

 

Mentioned in this episode

Leo Burnett

 

More about your host

Heather Elder’s Bio

Heather Elder’s Blog

Heather Elder on Instagram

Heather Elder on Twitter

Heather Elder on LinkedIn

Heather Elder on Facebook

 

More about today’s guest

Michael Bilbrey on LinkedIn