Haley Silverman joins the podcast to share her experience working as a freelance integrated producer in many different agencies. She speaks to the industry changes she has seen, the most important things to have on your website, the advantages and disadvantages of working freelance, and her distracting Corgi.

Key Takeaways

[:30] Heather introduces Haley and asks her to share the story of how she made her way into production by way of being a rep and going crew side!

[5:11] Haley touches on what each of the roles she played has given her both professionally and personally.

[6:23] Who did Haley meet on her very first commercial shoot? And you'll be surprised to find out what her creative outlet is — Heather and Haley digress a little!

[7:21] Haley on obstacles she overcame and what freelancing has allowed in terms of freedom from politics; Heather shares her own story in that regard.

[9:36] Having freelanced at many different agencies, Haley shares her perspective on the changes and trends she has witnessed, starting with the de-siloing of production departments.

[12:40] Getting and staying in touch with Haley doesn't go through promos so much anymore, but email is a great way to keep up-to-date and schedule meetings — an important note though: be careful with name spelling; getting it wrong shows a lack of attention to detail. Haley and Heather share good tips on getting yourself noticed the right way.

[17:23] Haley's resources for finding photographers and directors range from her own selection of bookmarks to the new app Komyoon — she takes a moment to explain how it works — as well as some events.

[23:30] Getting jobs approved is now long and arduous, Haley walks us through the usual process for her as well as the reasons why things tend to take so long!

[25:30] Haley takes us through the usual client meetings as well as what they see, what they get, and what they generally ask for.

[26:55] Common photographer and rep misconceptions on the process.

[28:11] Heather shares a situation that happened to her and asks Haley about her take on it: how much is too much? Haley shares how she feels about letting down the people that haven't had the job.

[33:27] Haley does more motion than still these days; she chances some thoughts on why and how she chooses photographers and directors for the print/motion jobs.

[35:24] To be considered for motion, show some categorized experience on your website as well as some variety.

[37:12] What is Haley know for on her teams?

[38:16] Making and eating pizza is Haley's favorite thing to do on a Sunday! And finally, @corgitails is worth a visit and Haley shares what she would do if she wasn't an art producer.

[40:39] Heather thanks Haley for coming on the podcast!

Thanks for listening.

In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

Mentioned in this episode

Komyoon

@corgitails

More about our guest

Haley Silverman's website

Haley Silverman on LinkedIn

Haley Silverman on Instagram

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Heather Elder's Bio

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