Hey there and welcome back to the Art of Business English. Today I have got a special episode for you. We are going to look at how we can prepare a value proposition. If you don’t know what a value proposition is then don’t worry, today I will be explaining it to you in detail.

So, do you want to become more persuasive with your potential clients? Are you tired of your boring elevator pitch? Today I am going to show you how you can convert your elevator pitch into a value proposition and help you make your pitch much more persuasive and engaging.

At the end of the today’s lesson you will understand the following:

• The difference between an elevator pitch and a value proposition
• How to write a value proposition
• How to get people to ask you questions that position you as an expert

So, let’s get started with what is the difference between an elevator pitch and a value proposition.