Amy comes on the show today to share her award-winning experience in broadcast TV, digital, and content creation for luxury and beauty brands. She also provides insight into working brand direct and the art of celebrity and social influencer talent.

Key Takeaways

[:30] Heather introduces Amy and asks her to share how she made her way into production from being a magazine photo editor to jumping into advertising and proceeding to work for a long list of brands endorsed by celebrities!

[9:53] Heather's dogs make an appearance in the podcast.

[10:51] Amy touches on the changes she's seen at the agency, brand and freelance levels.

[12:59] Heather breaks down a timeline of what used to be asked of her in terms of content as opposed to what is being required nowadays.

[17:20] Amy currently does mostly brand direct work, she explains why this type of work is increasing as well as how the creative process goes on in-house.

[21:32] Getting work as a freelancer unfolds at a different pace, but networking still takes the cake!

[24:17] LinkedIn is an interesting tool and Amy has used it as a pool for resources on projects. Amy shares a funny story about Instagram's parents!

[27:22] Amy speaks to her various involvements in the art community as a source for new artists.

[29:44] Each brand has its own process for approving jobs, Amy shares some examples and touches on treatments and their almost standard nature.

[32:06] Amy touches on a new trend she's been seeing where brands will fall in love with a photographer that represents them well and keep working with them for as long as possible. Heather agrees and drives the point home as well as opens up the conversation about surprising partnerships.

[38:12] Heather thanks Amy for coming on the podcast!

Thanks for listening.

In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

Mentioned in this episode

More about our guest

Amy Shaw on LinkedIn

Amy Shaw at the Canal Collective

Amy Shaw's website

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Heather Elder's Bio

Heather Elder's Blog

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