In Episode 046 I had the pleasure of chatting to Jack Orr-Ewing. He is the CEO of the Westbourne Drinks Company - The Duppy Share.
He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.
Time Stamps
0:00 Introduction
1:00 Building Demand
5:09 Entering A New Market
10:43 Selecting Bars
15:11 Differentiating Your Brand For On-Trade
23:08 Utilizing Portfolio To Enter Bars
28:47 The Target Consumer
31:45 The Duppy Share
34:21 Outro
About The Host: Chris Maffeo
About The Guest: Jack Orr-Ewing
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By Chris Maffeo
5
44 ratings
In Episode 046 I had the pleasure of chatting to Jack Orr-Ewing. He is the CEO of the Westbourne Drinks Company - The Duppy Share.
He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.
Time Stamps
0:00 Introduction
1:00 Building Demand
5:09 Entering A New Market
10:43 Selecting Bars
15:11 Differentiating Your Brand For On-Trade
23:08 Utilizing Portfolio To Enter Bars
28:47 The Target Consumer
31:45 The Duppy Share
34:21 Outro
About The Host: Chris Maffeo
About The Guest: Jack Orr-Ewing
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