School Success Podcast

#047, Chris Wester on The Importance of Branding & Marketing in School Growth

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"While we want to celebrate our diversity, we also look to see how we can be more appealing to a broader audience."

In this podcast episode, we talk to Chris Wester, the school director at The International School of Minnesota. He shares how he and his team worked on marketing the school effectively as they see branding playing a vital role in their school's growth.

#SchoolSuccess

#SchoolSuccessMakers

--


Every week on The School Success Podcast, digital marketing agency owner Mitchell Slater interviews school leaders and game-changers in the education sector.

Never miss an episode and follow The School Success Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

This podcast is powered by Slater Strategies, a marketing agency committed to helping schools grow their enrollment and connect better with the families in their communities. Find out more at https://schoolsuccessmakers.com.    


Highlights of the Episode

  • [01:59] I was to come visit Eden Prairie, Minnesota

  • [03:27] you guys have crazy winters

  • [04:43] Thought that I was gonna be on E S P

  • [06:18] we have 40 different nations represented at our school

  • [08:24] school really took on borders in 1994

  • [10:51] 170 students and the school world is going kind of crazy

  • [12:15] we have 55 beautiful acres

  • [14:08] We're anticipating 40% growth for next year

  • [16:11] They were here 15 years

  • [19:10] our building can accommodate up to 700 students

  • [23:43] the number one ECE program

  • [26:04] you heard the 40% growth

  • [29:05] we make a lot of decisions in our boarding program


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