In Episode 047 I continued the conversation with Jack Orr-Ewing from Ep. 046. He is the CEO of the Westbourne Drinks Company - The Duppy Share. He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.
Time Stamps
00:00 Introduction
00:14 Shifting Into Management
6:52 Dangers of Overeating as a Brand
9:48 Systematizing Selling To 100's of Bars
25:21 Adapting To Local Ecosystems
29:01 Best Brand Awareness Tools
33:15 The Fools Gold of Big Brand Events
38:23 Sponsoring Events: Invisible Downsides & How To Capitalize
43:38 Ending Segment
About The Host: Chris Maffeo
About The Guest: Jack Orr-Ewing
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