In Episode 048 I had the honor to talk to Stephanie Jordan. She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he also runs her Sales & Marketing Consultancy, Drinking Out Loud. Before that she has ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
3:04 Bringing A Non-Trendy Category To Market
5:54 Brand Or Liquid Led
9:19 Target Occasion Vs Category
14:58 Multi or Single Target Occasion
24:11 Sustainability Messaging
30:03 Outro
About The Host: Chris Maffeo
About The Guest: Stephanie Jordan
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