James (Jim) Norrod is currently the Chairman of Recyclebank and the President and CEO of Tellabs Inc. Jim has a tremendous amount of experience making great businesses better and has, in recent years, increasingly focused his attention on mission-driven businesses.

Jim has a pretty impressive business improvement and leadership track record including the following:

• Segway Inc. as Chairman, President & CEO

We had a thought-provoking discussion on the intersection of sustainability and business with Jim. He shared his thoughts on what the major differences are in leading a triple bottom line business vs a profit only model; what role consumers, businesses and governments should play in sustainability; if and when a Benefit Corp or B Corp type ethos will become mainstream; what businesses can do to use sustainability as an economic driver and many other nuggets of wisdom on making good business

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Find the show notes for this episode here

*Note: Apologies for the poor audio quality in patches on this one - Skype was not playing ball!*

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