How can you build your profile, customer base, reputation and business – without spending a fortune on advertising that might or might not work?

Statistics say  50% of advertising works and 50% does not, In this episode Neil takes us through the right approach to building your profile, listen in to find out more

KEY TAKEAWAYS

Get noticed

You must have a profile, this is non-negotiable as no customers means you have no business. If you have more customers and more demand you can put your prices up.

Dealing with the fear

For all sorts of reasons being seen in public can be stressful. It’s important to be aware that this is natural. You’ve got to get your face out there to be known about.

Perfectionism

Perfectionism is a great lie. Every day you will use something imperfect.  Once something is perfect it can’t grow any further and this is an endpoint. Perfectionism can’t survive in the world as its always changing.

Be yourself

There is nobody like you in the world. You are not trying to be like everyone else, amplify you’re your own traits to your advantage.

Get seen and get met

You are in the business of communication education and people. You must be visible repeatedly. Try to maximise the number of people who know you in a positive way.

Multiple Signage

I use various social media platforms, have a podcast series and am part of a mastermind business group. If you can get on radio or television it positions you as an expert in your field.

Digital Real estate

All social media platforms can be linked to your website. Using keywords, you can increase search optimisation. Make sure your content has keywords alongside your podcast, blog and video testimonials

Branding

This is key to the way you are perceived consistently. It is an association with the tribe who identify with you. The most important element is consistency across all products and platforms.

Marketing strategy

You must have one and it must be consistent this applies even if you work alone. Then you are ready when you do begin to build a team.

Your image

This matters immensely you need to be different enough to stand out but not so different that you are perceived as weird.

Perception is everything

People are going to judge you. You should present the best possible version of yourself.

You are the real deal, the genuine article. You can create an image around yourself that gives you the best possible chance of being perceived positively.

BEST MOMENTS

‘Don’t let haters get in your way’

'Don’t let security get in the way’

‘Don’t wait for it to be perfect’

‘I am now joyously imperfect’

'I’m passionate in my belief that anyone can play’

‘When people are looking for a guitar teacher I want them to think of me’

‘It can all be done organically’ 

VALUABLE RESOURCES

https://www.amazon.co.uk/Weird-Things-Guitarists-Do-Misconceptions-ebook/dp/B01M2YRARG/ref=asap_bc?ie=UTF8

https://itunes.apple.com/gb/podcast/the-tutor-podcast/id1369191372?mt=2

www.Neilcowmeadow.com

ABOUT THE HOST

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

CONTACT METHOD

Email: [email protected]