In this episode, Neil provides not only the detail but also the psychology around how and why you need to care about your appearance.

He explains what you can do to maximise your appeal and ensure that the all-important first impression is a good one.

KEY TAKEAWAYS

• First impressions

You are judged largely on your appearance in the first 4 seconds of an encounter with someone.

You should aim to look the best you can whoever you are. Presenting yourself in the best possible way will maximise your earning ability and make you more authoritative and sales worthy. Presenting yourself properly will also increase your credibility with others.

• Your physical appearance matters

This isn’t fair but as you can’t control this you need influence how you are perceived. 

It is proven that people are more attracted to those who are well turned out and are physically attractive.

• A positive appeal

Focus on maximising your appeal to ensure the first impression is a positive one. Whatever you are doing make sure you are well turned out.

The idea that gets into the persons' mind first will always have prima facie over anything else. It can be changed over time but it takes a long time.

Adopt a dress code for yourself and then ensure you follow it consistently. This will mean choosing clothing that positions you as an authority and trusted source of information in your area of expertise.

• Special points for women

The size of a woman's bust is an influence on the way she is perceived.  Women with medium sized busts are considered likeable and have greater personal appeal than those with larger or smaller busts.

• Special points for men

Long hair will put you at a disadvantage and you need to ensure your clothes fit properly.

Anything unusual will cost you sales and it has been demonstrated that facial hair is not positive.

BEST MOMENTS

‘Use your body language and make sure to keep your hands ways from your hair’

‘Pause look in the mirror and ask yourself does that person look like a credible expert in the field? If they don’t go away and change something’

‘The change in the dynamic and energy when I meet new people is noticeable’

‘No joggers, no baggy tee shirts, no crazy hats’

‘People’s attention can be on your hands so they need to look presentable’

‘Don’t wear shorts guys!’

‘Keep on top of things’

‘However shallow it might be, you are more attractive if your height to weight ratio is correct’

VALUABLE RESOURCES

https://www.amazon.co.uk/Weird-Things-Guitarists-Do-Misconceptions-ebook/dp/B01M2YRARG/ref=asap_bc?ie=UTF8

https://itunes.apple.com/gb/podcast/the-tutor-podcast/id1369191372?mt=2

www.Neilcowmeadow.com

ABOUT THE HOST

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

CONTACT METHOD

[email protected]