Jennifer Dee is VP/Director Integrated Creative Services at McCann Health in New Jersey. She’s been with the agency for 25 years, and she and Heather discuss some of the things McCann Health is doing to humanize this virtual working experience for its employees, pivoting in-the-moment on productions (from live action to CGI), how they’re attempting to execute even when the timelines haven’t shifted, telling great stories with limited storytelling tools, the value of a steady stream of stock from artists, how talent is the biggest pain point, setting new production precedents and expectations, marketing to agencies and the future of productions. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

 

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