Are you looking to grow your photography business and connect with clients on a deeper level? In this episode of the Take Your Shot podcast, I chat with Kendra Swalls, a marketing expert, photographer, and host of the Girl Means Business podcast. Kendra shares her insights on how photographers can effectively use email marketing to build strong client relationships, increase bookings, and create a sustainable business model.

We dive into why email marketing is a foundational strategy that every photographer should embrace. Kendra talks about common misconceptions, the importance of nurturing your email list, and practical tips on creating lead magnets that attract your ideal clients. She also covers how to segment your audience, craft engaging emails, and leverage automations to save time and maintain consistent communication.

Key Takeaways:

• The importance of building an email list from the start of your business
• How to create lead magnets that appeal to your ideal clients
• Strategies for nurturing your email list and turning subscribers into loyal customers
• Tools and platforms for building and managing your email marketing

Connect with Kendra Swalls:

• Kendra’s Instagram: Girl Means Business
• Kendra’s Website: Girl Means Business

Looking to grow your business even more? Check out my business resources page:

Take Your Shot Collective Business Resources

Interested in 1:1 coaching to take your photography business to the next level? Learn more here:

1:1 Coaching with Halle

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Apply to the workshop! Use code “TYS600” to get an additional $600 off!

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