Life insurance can be intimidating. Put yourself in the prospect's shoes for a minute. While you and I know the basics inside and out, those we meet with often don't. They may easily have some wacky assumptions lurking in the back of their heads keeping them from pulling the trigger.

In this episode, I break down a simple "layering strategy" I walk my clients through that helps them break their decision down into a teeny, tiny, (yummy) bite-sized piece. It has helped me write a lot of business that I wouldn't have written otherwise. Hopefully, it can help you do the same.

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