As a brand, there are few that have created such iconic products as Crank Brothers, and have weathered the ups and downs of both market conditions and brand reputation. But now, in 2022, they’re celebrating 25 years in business.

So, I sat down with CEO Gaspare Licata to talk about how the company got here, how they turned things around in the mid-2010s, how some of their more recent products came about, and where they’re headed in the future.

If you’re a fan of the brand, as I am, or just geek out on how the bike industry and product design works, you’re going to love this very candid interview.

WANT MORE?

Find the Bikerumor Podcast on Apple Podcasts, Stitcher, Podbean, and through RSS, or wherever you listen to podcasts! Can't find it? Let us know which players you use so we can get them up to speed! And let us know who you want us to interview. Click that PODCAST link in the menu and send in your suggestions!

Hit like, hit subscribe, and hit play. Then just get out and ride!

FOLLOW BIKERUMOR

Keep tabs on all the latest bikes, wheels, components, gear and tech on The World's Largest Cycling Tech Blog by following us on Facebook, Twitter and Instagram.

FOLLOW TYLER

Like us? Love us? Follow your host, Tyler Benedict, on Twitter, Instagram and LinkedIn