Drop The Mic with Jason Hunt

069 | Your Online Reputation & How to Respond to Negative Reviews - with Gilles Paquette


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Our guest today is Gilles Paquette, CEO at CmonGo Creative & Associates. We’re going to be chatting about a very important topic today - your online reputation. More specifically, you’re going to walk away with some helpful advice on how to handle negative reviews.

Gilles is an energetic, creative, strategic-minded, and digitally-savvy communications leader with over twenty years of experience within a variety of industries. He continues to operate a full-service virtual agency dedicated to helping small- and medium-sized businesses with their digital and traditional marketing needs. He is passionate and committed to helping local businesses succeed in his home community of Milton, ON.

Mentioned in This Episode

  • Check out Gilles’ website
  • Podcast episode with Dennis Yu
  • What you will learn:

    • Defining online reputation (4:33)
    • Yourself and your brand
    • How to give personality to your brand (7:41)
    • Identifying core values
    • Being the centre of your brand as an individual (9:54)
    • People do business with other people
    • Maintaining healthy balance
    • Getting to know your audience (13:39)
    • Based on demographics
    • Based on psychographic profiling
    • Dealing with Google reviews - positive and negative (19:06)
    • Keeping emotions in check
    • Apologize - promote - take it offline
    • Gilles Mentality - Quotes From the Show

      “People want to relate to something”

      “Google is the front line”

      “If you’re in a platform and you can delete (the bad reviews), I recommend you don’t”

      “We need to check our emotion at the door and think like one of our clients”

      ...more
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      Drop The Mic with Jason HuntBy Jason Hunt

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