Former Disney executive turned entrepreneur Vance Morris reveals the systematic approach that transformed his carpet cleaning business into a million-dollar operation and how any business owner can apply Disney's legendary customer experience principles to command premium prices and create lifelong client relationships.

In this episode, Vance breaks down his famous $125K auto parts campaign, shares Disney's systematic approach to business operations, and reveals his proven "10-10-10" prospecting method that generates 73% response rates while competitors struggle with digital noise.

🔑 Topics Covered:

• Disney's systematic approach to customer experience and why systems create business freedom
• The complete breakdown of Vance's $1,000 investment that generated over $1 million in revenue
• Physical mail strategies that cut through digital overwhelm and get real responses
• The "10-10-10" prospecting formula: 10 prospects, 10 touches, 10 weeks for consistent sales
• Power base marketing with relationship-building tactics that keep you top-of-mind
• How to select and research high-value prospects using VAs and AI tools
• Creative gatekeeper strategies and controversial content that generates engagement
• The "50-mile famous" approach to dominating your local market
• Why customer retention beats acquisition and how to implement both systematically

🎯 Perfect for:Entrepreneurs, business owners, agency leaders, and marketers who want to stop competing on price, build premium positioning, and create systematic approaches to client acquisition and retention.

📈 Key Strategies Discussed:

• Systematic Magic™ framework for business operations
• Disney bootcamp 10-step campaign sequence
• Newsjacking techniques for timely engagement
• Candy bowl power base marketing system
• Physical mail vs. digital marketing integration
• Sales cycle management (30 days to 3+ years)

⏰ Episode Timestamps:00:00 – Intro: Vance's Disney background & entrepreneurial journey
02:58 – Disney's biggest business lesson: systems and processes
04:40 – How systems create operational freedom
06:51 – The legendary $125K auto parts campaign breakdown
09:17 – Physical mail marketing strategies and persistence tactics
13:19 – Creative approaches for getting past gatekeepers
16:43 – Disney bootcamp 10-step campaign sequence revealed
19:29 – The "10-10-10" prospect strategy explained
22:36 – High-value prospect selection criteria and research methods
25:19 – Delegating to VAs and using ChatGPT for prospect research
28:26 – Understanding sales cycles: 30 days to 3 years
30:14 – Standing out with controversial and engaging content
31:24 – Newsjacking technique for timely market engagement
36:11 – "50-mile famous" local business domination strategy
37:32 – Power-based marketing with the candy bowl system
40:52 – Customer retention vs. acquisition cost analysis
43:04 – Staying top-of-mind without being pushy or annoying

Connect with Vance Morris:

Website: https://www.deliverservicenow.com

Facebook: https://www.facebook.com/vance.morris.9/

LinkedIn: https://www.linkedin.com/in/vancemorris/

Connect with Jason Hunt:

Website: https://jayhunt.social

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Join me on SKOOL: https://www.skool.com/ayb

📩 Enjoyed this episode? Subscribe to Drop The Mic and leave a review to help other entrepreneurs discover these proven strategies for building lasting client relationships and premium-priced businesses.

Anna Granic is a business development strategist at Servicare Interiors and a brand ambassador who's mastered the art of turning personal storytelling into powerful sales results. In this episode, we explore how she transformed from traditional sales tactics to building authentic relationships through consistent LinkedIn content and a service-first mindset.

Anna reveals her systematic approach to personal branding that's converted cold prospects into warm leads, built industry credibility, and established her as a go-to voice in facilities management. From her 4:30 AM morning routine to her content planning system, she shares the daily habits and strategic thinking that drive real business results.

🔑 Topics Covered:

• How personal branding on LinkedIn drives actual sales results
• The "listening first, selling second" approach to client relationships
• Building trust through storytelling instead of traditional sales pitches
• Daily content systems: planning 5 days of LinkedIn posts ahead
• Converting LinkedIn visibility into warm sales conversations
• Morning routines and micro-goals for consistent growth
• LinkedIn algorithm insights and engagement strategies

⏰ Key Timestamps:

• 3:11 – Selling Trust Over Cleaning Services
• 8:12 – Purpose-Driven Mindset & Living with Intention
• 18:43 – Daily LinkedIn Posting System
• 24:58 – Turning Cold Calls into Warm Leads via LinkedIn
• 29:00 – LinkedIn Algorithm Experiments & Findings
• 34:00 – Optimize Cover Photo & About Section
• 39:05 – Direct Messaging Tactics for Leads

🔗 Connect with Anna:

• LinkedIn: https://www.linkedin.com/in/annagranic/

📩 Subscribe and leave a review to stay updated with new episodes every week!

🎥 Full episode with timestamps available on YouTube and all major podcast platforms.

Connect with Jason Hunt:

Website: https://jayhunt.social

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Sponsor: https://chatello.ai

Dana Hork is the founder of Beers With Friends and formerly lead social media marketing for Walmart. She discussed her model that's transforming how brands approach marketing campaigns. In this episode, we dive into her revolutionary 5-day sprint methodology that's helping brands move faster and execute smarter in today's crowded digital landscape.

Dana brings years of experience leading social media at Walmart and Jet.com, where she built scalable content systems and managed viral moments like the famous Walmart Yodel Boy. Now she's channelling that expertise into an agile agency model that blends creativity, strategic insight, and AI tools to deliver breakthrough campaigns in record time.

🔑 Topics Covered:

• The Beer Run Sprint model: 5-day campaign breakthroughs explained
• Real case studies from Walmart to startup brands
• AI tools and automation in agency operations
• Why curiosity and agility beat long-form planning cycles
• Building brand systems that scale with speed
• From corporate social media to agency founder journey
• The future of productized agency services

⏰ Key Timestamps:

• 3:41 – Leading Social at Walmart
• 10:03 – Viral Moment: Walmart Yodel Boy
• 13:14 – Beer Run Sprint Model Explained
• 16:44 – Dinner Deserves Dinner Case Study
• 24:01 – AI & Automation in Agency Ops
• 30:00 – Productizing Agency Services
• 36:53 – Curiosity & Creativity in 2025

🔗 Connect with Dana:

• Beers With Friends

📩 Subscribe and leave a review to stay updated with new episodes every week!

🎥 Full episode with timestamps available on YouTube and all major podcast platforms.

Connect with Jason Hunt:

Website: https://jayhunt.social

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Sponsor: https://chatello.ai

Anthony Leung is a social media strategist and founder who's built his reputation on authentic storytelling in the digital age. In this episode, recorded live from London, Anthony breaks down why human connection is beating AI-generated content on LinkedIn and how to build trust in an automation-obsessed world.

Anthony has worked with Fortune 500 companies and speaks internationally on social media strategy. He's the founder of his own social media consultancy and is widely recognized for his approach to humanizing brand communication in the AI era.

Topics Covered:

• Why authentic storytelling is the new LinkedIn strategy that cuts through AI noise
• The Conan O'Brien approach to personal content on professional platforms
• How AI makes mediocrity easy, but authenticity creates a competitive advantage
• Smart content repurposing strategies that maintain emotional context
• The risks of fully automated AI content and ghostwritten posts
• Why founder-led brands build deeper trust than corporate accounts
• Intent over volume: posting less but engaging more meaningfully

Connect with Anthony:

• LinkedIn: Anthony Leung

The Big Question: Are you leaning too hard on automation, or are you showing up as you?

📩 Subscribe and leave a review to stay updated with new episodes every week!

Key Timestamps:

00:05 – Live from London near O2 Arena01:08 – Toronto to London: Founder story03:41 – LinkedIn disruption with personal content05:39 – From automation to authenticity08:13 – Realness & imperfection in video content12:05 – Trust is the new currency19:06 – Posting less, engaging more28:13 – AI-assisted personal LinkedIn strategy33:45 – Founder-led brands build deeper trust

Connect with Jason Hunt:

Website: https://jayhunt.social

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Sponsor: https://chatello.ai

Ben Lund is a former Google Ads principal who managed major brand campaigns and now runs Rise Digital. In this episode, we explore the seismic shifts happening in digital marketing for 2025, from Google's strategic pivots to AI-powered client acquisition strategies that separate winning agencies from the rest.

Ben brings insider perspective from his years at Google, Yahoo, and Monster, where he managed massive advertising budgets and witnessed platform evolution firsthand. Now as an agency owner, he's applying those insights to build sustainable growth systems and future-proof strategies that help agencies thrive in an AI-first marketing landscape.

🔑 What We Cover:

• Inside insights from Google's advertising evolution and platform changes
• Why SEO and AI integration are no longer optional for agencies
• The shift toward full-service offerings and what clients actually demand
• Advanced AI prompting techniques for data analysis and strategy
• LinkedIn personal branding strategies that drive real business results
• How to future-proof your agency in an AI-first marketing landscape
• Google's scaling back of ads focus and what it means for marketers
• SEO strategies that get you found in ChatGPT and AI search tools

🎯 Key Frameworks:

• The "Runway Strategy" for sustainable client growth and retention
• SEO best practices for AI tool visibility (ChatGPT, Perplexity, etc.)
• Authentic LinkedIn content systems for founder-led brands
• Community building approaches for lead nurturing at scale
• The "People Buy From People" principle in B2B sales
• Portfolio approach to agency service expansion

⏰ Timestamps:

• 00:04 – Intro: Jason Hunt & Ben from Google
• 00:30 – Ben's Background: Google, Yahoo, Monster
• 01:03 – Managing Major Brands at Google Ads
• 01:58 – Leaving Google for Entrepreneurship
• 03:29 – Growing Clients & Runway Strategy
• 05:16 – Expanding Services: From Ads to SEO & Web
• 06:57 – Full-Service Agency Benefits
• 09:55 – Lead Generation & Google Ads for Rise
• 10:59 – SEO + GPT Leads & ChatGPT Referrals
• 12:00 – SEO Best Practices to Appear in AI Tools
• 14:45 – Google Scaling Back Ads Focus
• 16:09 – AI Marketing Tools Used at Rise
• 18:05 – Using AI for Data Analysis & Significance
• 20:00 – Prompting Right: Advanced AI Use Tips
• 22:00 – Authentic LinkedIn Content Strategy
• 23:30 – Founder-Led Personal Branding on LinkedIn
• 25:00 – LinkedIn Comments Strategy for Reach
• 26:49 – Avoiding Automation & Shadowban Risks
• 28:10 – Personal Posts vs Business Content Impact
• 29:46 – People Buy From People: Sales Principle
• 33:25 – Building Community for Lead Nurturing
• 34:03 – Future of Agencies in the AI Era
• 36:25 – Agency Agility: Winning with Tools & AI
• 37:00 – SEO Isn't Dead: Just Evolving
• 38:02 – In-Person Events & Networking Strategy
• 39:20 – Long Game of Sales Attribution
• 40:11 – How to Contact Ben & Wrap Up

🔗 Connect with Ben Lund:

Rise Digital

Ben's LinkedIn

📩 Subscribe for weekly episodes exploring AI, storytelling, and the future of digital marketing.

John Gillham is the founder of Originality.AI, a leading platform for detecting AI-generated content. In this episode, we dive deep into how AI detection technology works, Google's shifting stance on AI content, and what the March 2024 spam update means for marketers and content creators navigating the AI revolution.

John built and sold a successful content marketing agency before launching Originality.AI at the perfect moment—right as ChatGPT exploded onto the scene. His unique perspective as both a former agency owner and AI detection pioneer gives us insider insights into how the content landscape is evolving and what strategies actually work in 2025.

🔑 Key Topics Covered:

• How Originality.AI detects AI-generated content with 96%+ accuracy
• Google's March 2024 spam update and mass de-indexing of AI-heavy sites
• Why hybrid content strategies (human + AI) are dominating SEO
• The rise of AI Overviews and what it means for organic traffic
• Why "humanizer" tools often fail and create more problems
• Portfolio approach to business sustainability in seasonal markets
• AI dependency concerns in education and copywriting

🔍 Episode Highlights:

• Real data showing human copy outperforms AI in LinkedIn engagement
• How Google's AI content policies keep shifting (and why that matters)
• The hidden SEO risks most agencies don't know about AI content
• Why omnichannel branding beats pure SEO plays in 2025
• Practical strategies for staying compliant while leveraging AI tools

Timestamps:

00:00 – Intro & John's Background01:36 – From Content Agency to AI Detection Pioneer 06:27 – Perfect Timing: Launching with ChatGPT's Rise10:05 – Google's March 2024 Spam Update Breakdown13:15 – SEO's New Reality: Fewer Clicks, Higher Conversions22:44 – Inside Originality.AI's Detection Technology28:28 – Why AI "Humanizers" Often Backfire32:04 – Data: Human vs AI Content Performance35:06 – AI in Education: Detection vs Reality

🔗 Connect with John Gillham:

• Originality.AI: https://originality.ai

Connect with Jason Hunt:

• Website: https://jayhunt.social
• LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/
• Instagram: https://www.instagram.com/jayhuntofficial
• TikTok: https://www.tiktok.com/@jayhuntofficial

📩 Subscribe and leave a review to stay ahead of the AI and marketing curve. New episodes drop every week!

Have you tried using AI for your content? What's been your experience with authenticity vs efficiency? Let us know in the comments.

Wes Lemos is the co-founder of Roll Digital and Sales Connector, with strategies that power over 500 digital business websites. In this episode, we explore his journey from penny stock blogger to SaaS entrepreneur and uncover the real breakthrough tactics behind scalable business growth in the AI era.

🔑 Topics Covered:

• Building resilient businesses through strategic partnerships and real-world experience
• How one SaaS idea exploded into thousands of paying clients
• AI-powered LinkedIn prospecting that makes outreach personal again
• The shift from sales copy to relational copy in B2B growth
• Lead scoring with AI enrichment and automation strategies
• Why giving attention beats giving information in modern sales

🎯 Key Insights:

• Sports parenting principles applied to coaching employees
• The $3M stock win that launched Stock Exposure
• Building team culture as a remote entrepreneur
• High-conversion LinkedIn openers that build trust
• Using curiosity as a long-term business growth strategy

⏰ Timestamps:

0:00 – Sports Parenting & Life Lessons

5:02 – Wes Lemos: Entrepreneurial Journey Begins

8:00 – Lessons From Startup Failures

15:22 – LinkedIn Prospecting Automation

20:27 – Using AI to Personalize Outreach

25:05 – Best Performing LinkedIn Openers

30:07 – Relationship-Driven LinkedIn Strategy

37:05 – My Proxy Box: Physical Product Launch

🔗 Connect with Wes:

• LinkedIn: https://www.linkedin.com/in/weslemos
• Sales Connector: https://salesconnector.com/

📩 Subscribe for weekly episodes packed with actionable growth strategies and raw conversations with industry leaders!

Connect with Jason Hunt:

• Website: https://jayhunt.social
• LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/
• Instagram: https://www.instagram.com/jayhuntofficial
• TikTok: https://www.tiktok.com/@jayhuntofficial

Aarti Anand is an AI automation strategist and founder of KodenyxAI who helps overwhelmed business owners reclaim their time through intelligent systems. In this episode, we explore how to scale your business with purpose, integrate AI without losing the human touch, and build a freedom-first lifestyle rooted in faith.

Aarti transitioned from pursuing a PhD to building an AI-driven business that prioritizes family time and purposeful growth. She's known for her "AI Readiness Score" framework and helping entrepreneurs automate workflows while maintaining authentic relationships with their audience.

• How AI and automation can reclaim your time without sacrificing quality
• Scaling your business while keeping family and faith as core priorities
• The mindset shift required to move from hustle culture to systems-driven growth
• Why small, engaged audiences outperform massive follower counts
• Building trust through valuable content in an AI-saturated market
• The "Five-Ways ICP Nurture Framework" for meaningful customer connections
• ROI-guaranteed automation strategies that deliver tangible results
• Why elevating employees beats replacing them with AI

Time Stamps:

• 00:00 – Moving to Colorado & PhD Journey
• 01:55 – Transferring Schools & Career Pivot
• 03:16 – Open-Minded Mindset for Growth
• 05:01 – Mindset Shift Before Entrepreneurship
• 06:48 – Starting a Business in 2024
• 08:04 – Building Personal Brand from Scratch
• 09:57 – Value of Small Engaged Audience
• 10:46 – Power of Short-Form Video Reach
• 11:53 – Escaping 9–5 for Freedom
• 13:03 – Remembering Your "Why"
• 14:01 – Family as Core Motivation
• 16:11 – Building AI-Driven Business
• 17:28 – Automating Manual Tasks with AI
• 18:46 – Workflow Automation for Time Freedom
• 20:38 – Elevating Employees, Not Replacing
• 22:28 – Human Experience vs. Hustle Culture
• 24:00 – Companies Winning with AI Adoption
• 25:25 – 3 Must-Have AI Automations
• 27:39 – Lead Nurturing Sequences with AI
• 29:06 – Cutting Through Email Noise with Value
• 31:01 – Cold Email Best Practices
• 33:09 – Start AI with Tangible ROI
• 34:54 – Building Trust Through Content
• 36:03 – Five-Ways ICP Nurture Framework
• 37:04 – 6–12 Month AI Trajectory Outlook
• 38:26 – AI Strategy Starts with Audit
• 39:41 – Offering ROI-Guaranteed Automation
• 41:11 – AI Readiness Score for Businesses

Resources:

• AI Readiness Score Assessment
• AI Readiness Workshop
• KodenyxAI Website: kodenyxai.com

Connect with Jason:

• Website: jayhunt.social
• Instagram: @jayhuntofficial
• TikTok: @jayhuntofficial
• LinkedIn: socialmediaspeaker
• Facebook: huntspeaks
• Twitter: @jayhuntofficial

📩 Subscribe and leave a review to stay updated with new episodes every week!

Dave Burnett is the founder of AOK Marketing and author of From Bricks to Clicks. In this episode of Drop The Mic, Jason sits down with Dave to unpack how one massive SEO experiment—building 500 websites—turned a struggling promo business into a digital marketing powerhouse.

From his dorm room startup days to landing major clients like Bacardi and Labatt, Dave shares the lessons learned through surviving the 2008 recession, scaling with smart SEO, and now embracing AI tools like ChatGPT, Midjourney, and Sora to drive real business results.

Jason and Dave dive deep into:
🔍 The experiment that taught him SEO (and still works today)
🤖 How AI tools are shaping the future of agency work
📈 Whether SEO is really dead—or just evolving into AEO
💡 Why brand identity still needs human creativity
💥 Real advice for founders scaling in a fragmented digital world

Whether you're building a brand, running ads, or figuring out your AI stack, this episode is full of insights for marketers who want to grow faster without burning out.

[00:00] – From Scarborough hustle to digital marketing
[02:03] – Building a promo biz in a dorm room
[06:18] – Surviving recessions with SEO
[10:05] – Launching AOK Marketing
[14:23] – Lessons from partnerships & pivots
[19:01] – How AI is changing content & creativity
[24:48] – Sora, Suno, Midjourney, and Dave’s AI toolkit
[30:02] – Is SEO dead? Enter AEO
[34:02] – Future of agencies in the AI era
[38:11] – Where to find From Bricks to Clicks

🌐 Website: https://jayhunt.social
📺 YouTube: @jayhuntofficial

Geoff Woods is the author of The AI-Driven Leader and founder of the AI Leadership Collective. He joins Drop The Mic to unpack how AI is reshaping leadership, strategic thinking, and how we scale organizations. Formerly a key partner in The ONE Thing, Geoff shares how business leaders can use AI not just as a task assistant, but as a true thought partner.

Jason and Geoff break down how leaders can train AI to help them think better, move faster, and focus on what really matters. From sales to decision-making to team management, Geoff explains how AI augments human potential—and why the best leaders in the next decade will be the ones who ask the right questions, not just the ones with the right answers.

We dive into:
🧠 The power of crafting strategic questions with AI
🧰 Why every leader needs an “AI board of directors”
📊 Using AI for planning, communication & real-world execution
🔍 Frameworks for making AI work across people, strategy & tech
⚙️ Why the future belongs to human-centric, AI-augmented leaders

Whether you're a founder, executive, or team lead, this episode is packed with insights to help you lead smarter and scale faster in the AI age.

[00:00] – From The ONE Thing to the AI era
[03:50] – The power of better questions in leadership
[05:30] – How AI becomes a strategic partner
[08:45] – Using AI to think, not just execute
[11:00] – Behind The AI-Driven Leader book
[14:30] – The CRIT Framework explained
[20:00] – Crisis to clarity: real-world AI use cases
[22:00] – What an AI Board of Directors looks like
[28:00] – AI-enhanced sales strategies: Whole Foods case study
[30:00] – Avoiding creativity loss from AI overuse
[33:00] – Future-proofing with strategic thinking
[37:00] – Becoming the conductor of tech + teams
[41:00] – Inside the AI Leadership Collective
[43:30] – Where to get the book + prompts

🌐 Website: https://jayhunt.social
📺 YouTube: https://www.youtube.com/@jayhuntofficial
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