High Spirits: The Cannabis Business Podcast

#072 - Flying High with Hemp Beverages in 2025 w/ Craig 'Lewie' Lewis, CEO of Flyers Cocktail Co.


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๐˜ž๐˜ฆ๐˜ฆ๐˜ฆ๐˜ฆ'๐˜ณ๐˜ณ๐˜ณ๐˜ณ๐˜ณ๐˜ณ๐˜ฆ๐˜ฆ๐˜ฆ๐˜ฆ ๐˜ฃ๐˜ข๐˜ข๐˜ข๐˜ข๐˜ข๐˜ข๐˜ข๐˜ค๐˜ฌ! Join us for the first episode of the year on ๐™ƒ๐™ž๐™œ๐™ ๐™Ž๐™ฅ๐™ž๐™ง๐™ž๐™ฉ๐™จ, where we scope out the evolving world of cannabis beverages through the lens of Craig (Lewie) Lewis ๐Ÿฅƒ๐Ÿ†, the CEO & Co-Founder of Flyers Cocktail Company. We're kicking off 2025 by diving into the category dominating our minds and the airwaves.

๐Ÿ“ฃ Quick shout out to our title sponsor, KitPrint, the cannabis operatorโ€™s production design partner. Use code HIGHSPIRITS when you sign up and get 10% off your first two months. To learn more, go to kitprint.co to book a call with their team.

๐Ÿš€ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ง๐—ต๐—ถ๐˜€ ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ: In this episode, Lewie shares his exhilarating journey from skydiving to shaking up the beverage industry with Flyers Cocktail Company, an award-winning brand that's redefining how we celebrate moments, big and small. Weโ€™ll explore the challenges and triumphs of capital raising in the competitive beverage landscape, discuss the strategic moves that have made Flyers one of the most decorated names in the space, and get Lewie's fearless predictions for the industry in 2025.

๐Ÿ’ก ๐—ช๐—ต๐—ฎ๐˜ ๐—ฌ๐—ผ๐˜‚'๐—น๐—น ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป:

๐˜Š๐˜ข๐˜ฑ๐˜ช๐˜ต๐˜ข๐˜ญ ๐˜™๐˜ข๐˜ช๐˜ด๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฏ๐˜ฅ ๐˜”๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต ๐˜‹๐˜ช๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ต๐˜ช๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ: Learn how Flyers has navigated the bustling market of cannabis beverages and stood out from the crowd.

๐˜ˆ๐˜ธ๐˜ข๐˜ณ๐˜ฅ-๐˜ž๐˜ช๐˜ฏ๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜š๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ฆ๐˜จ๐˜บ: Unpack whether product awards are merely vanity or offer real value to brands in this sector.

๐˜‹๐˜ช๐˜ด๐˜ต๐˜ณ๐˜ช๐˜ฃ๐˜ถ๐˜ต๐˜ฐ๐˜ณ ๐˜™๐˜ฆ๐˜ญ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด๐˜ฉ๐˜ช๐˜ฑ๐˜ด: Discover the importance of supporting distributors and how Flyers Cocktail Co. ensures mutual success.

๐˜Œ๐˜ฎ๐˜ฆ๐˜ณ๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜“๐˜ฆ๐˜ข๐˜ฅ๐˜ฆ๐˜ณ๐˜ด๐˜ฉ๐˜ช๐˜ฑ ๐˜๐˜ฏ๐˜ด๐˜ช๐˜จ๐˜ฉ๐˜ต๐˜ด: Gain insights into Lewieโ€™s leadership philosophy and his approach to steering a leading brand in a rapidly evolving market.

2025 ๐˜๐˜ฏ๐˜ฅ๐˜ถ๐˜ด๐˜ต๐˜ณ๐˜บ ๐˜—๐˜ณ๐˜ฆ๐˜ฅ๐˜ช๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด: Hear what the future may hold for hemp beverages and the broader non-alcoholic segment in the new year.

๐ŸŒŸ ๐— ๐—ฒ๐—ฒ๐˜ Craig (Lewie) Lewis ๐Ÿฅƒ๐Ÿ†: Not just the CEO of Flyers Cocktail Co., Lewie is a TEDx speaker, avid adventurer, and a visionary in both his professional and personal life. With a background that spans from high-stakes skydiving to high-profile brand activations, Lewie brings a unique blend of excitement and expertise to the cannabis beverage industry.

๐Ÿ“… Catch this high-flying episode of ๐™ƒ๐™ž๐™œ๐™ ๐™Ž๐™ฅ๐™ž๐™ง๐™ž๐™ฉ๐™จ this Thursday on LinkedIn Live for an invigorating discussion packed with actionable insights and inspiring stories.

#CannabisBeverages #DrinkCannabis #HighSpirits #DrinkFlyers

--
High Spirits is brought to you by Vertosa and Wolf Meyer.

Your hosts are Ben Larson and AnnaRae Grabstein.

Follow High Spirits on LinkedIn.

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THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



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High Spirits: The Cannabis Business PodcastBy AnnaRae Grabstein and Ben Larson

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