In this episode of The Hunt Stealth Podcast, Ryan sits down with Lee Harrison, founder of Spark Media House, to break down the current state of marketing in the hunting and outdoor industry.

Lee shares his journey from small-town Colorado athlete to working with powerhouse brands like Kuiu, YETI, Leica, Schnee’s, and Sitka — and how that experience shaped his mission to help small and mid-sized outdoor brands “punch above their weight.”

The conversation dives deep into:

• Why in-person activations are becoming more powerful than ever

• The evolution (and current reality) of social media marketing

• Why affiliate marketing isn’t what it used to be

• The importance of stacking marketing touchpoints

• And how brands can build real loyalty instead of chasing one-time customers

Ryan and Lee workshop real-world examples (including BSN KNG) to show how small brands can grow through collaboration, community, and smart execution — not just ad spend.

If you’re a hunter, entrepreneur, or outdoor brand builder, this episode is packed with practical strategy you can apply immediately.

DISCOUNT CODES:

• BSN KNG Code: STEALTH 10% OFF
• BLK FLG Code: STEALTH 10% OFF
• MULEY MANIACS Code: STEALTH 10% OFF
• SHEEPFEET Code: STEALTH 10% OFF