Ever wonder if you’re “doing Instagram right”? Or how much time you really need to spend on socials to actually see results?

In this honest and insight-packed conversation, I sit down with Emma Donnelly — social media marketing manager and founder of Ask Emma Social — to talk about the real story behind content creation, going viral, and what actually works for health professionals trying to grow their businesses online.

This isn’t about becoming an influencer or going viral. It’s about sustainable, strategic visibility that builds trust and converts quietly.

Whether you’re feeling stuck or just want to stop overthinking every post — this one’s for you.

🗣 In this episode, we cover:

• When to hire a social media manager (and how to know you’re ready)
• What actually matters in your Instagram strategy as a health professional
• Why going viral can damage your business (and what to do instead)
• The role of repurposing, storytelling, and consistency
• Why views often doesn't equate to sales, and what to track instead
• How Emma supports busy business owners (& why personalised content still wins)
• The one metric to start paying attention to now and into 2026

🔗 Links & Resources

• 💌 Get Emma’s free 30-day content prompt guide: subscribepage.io/30daysofsocialmediaprompts
  
  
• 📥 Join the waitlist for my 2026 update of Social Media Made Simple: sarahalmondbushell.com/2026-social-media-made-simple-waitlist
  
  
• 🏡 Explore my business growth & marketing advice: sarahalmondbushell.com
  
  
• 📲 Follow Emma on Instagram: @askemmasocial

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

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• Business Coaching: https://www.sarahalmondbushell.com/mastermind
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