Summary

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Most clubs are trying to sell a premium experience with bargain-bin visuals and then they're shocked when membership leads stall and candidate pools stay shallow. In this episode, Tyler Bloom sits down with photographer/videographer Karlo Gesner (Golf Club Visuals) to unpack what great club imagery actually does, what most clubs miss, and why "digital first impression" is now a real business and recruiting lever especially when you're competing for talent who doesn't know your property, culture, or team.

What You'll learn

• Why dated photos + dated websites quietly kill conversion (memberships, events, and hiring)

• The difference between "content" and story and why the story often reveals itself on-site

• What Karlo learned filming the 2024 U.S. Women's Open at Lancaster CC and why the grounds crew became the centerpiece

• A practical approach to building a 3–6 month visual content library (not random one-offs)

• What clubs should prioritize first: course, amenities, staff, leadership portraits, food, aerials

• The #1 mistake planners make when hiring photographers/videographers (over-controlling the outcome)

• The non-negotiable on drones: Part 107 licensing + risk (and why "my buddy has a drone" is a liability)

• A behind-the-scenes look at Bloom Golf Partners' team shoot in Hershey and what strong culture looks like on camera

Links

Karlo Gesner: https://www.karlogesner.com/

Follow Karlo on Instagram: https://www.instagram.com/golfclubvisuals/

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