Woom CEO and “Chief woomster” Mathias Ihlenfeld takes us on his journey from assembling kids’ bikes in a garage to leading one of Inc.’s fastest-growing privately held companies in the US. Mathias also shares lessons learned trying to reimagine a 200-year-old product and the importance of creating magical moments for customers.

Discover how Mathias:

• Established a company vision to inspire his team and customers 
• Developed a grassroots marketing  campaign and a novel approach to helping customers find his product  
• Overcame supply chain challenges and a 40,000 person waitlist 
• Embraced learning from mistakes 

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