Gian Seehra co-founded Pebble Labs and Trait Biosciences — having raised a total of $16M.

He was also a VC at Octopus Ventures, where he oversaw over $200M in funding. He led QuitGenius’s $12M Series A and also facilitated follow-on investments into companies such as Elvie, Big Health and Depop.

He now takes his knowledge built from being on the other side of the table — to coach entrepreneurs on how best to pitch and tell their story in order to raise money.

We discuss how to pitch to investors — good ways of doing so, but also common mistakes. We also discuss the core tenants of authenticity, logic, empathy and the X factor.

Essentially ways of sidestepping the monotony of “here are the 10 things investors want to see” — and instead really getting investors excited about what your vision and what you’re building — and hopefully throwing money at you.

I hope you enjoy.

You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io