If you’ve ever ended a full day of client calls feeling exhausted, a bit resentful, and quietly wondering whether this business is really worth it… this episode is for you.

In today’s episode, I’m unpacking one of the most common and uncomfortable questions I get asked by health professionals: how do I actually know if I’m undercharging? Because pricing isn’t something we’re trained for. We’re taught to care deeply, to help generously, and to put others first. And that’s exactly why so many brilliant clinicians end up pricing emotionally instead of strategically.

I walk you through four clear, tangible signs that your prices may no longer reflect the true value of your work, plus simple awareness exercises you can use right now to break out of the undercharging cycle. I’m also sharing a very honest story from my own children’s nutrition business that completely changed how I thought about money, value, and what people are genuinely willing to invest when they trust you.

If pricing has been sitting in the “I know I need to look at this… but I don’t want to” box, grab a cuppa and listen in. This one might feel a little uncomfortable in places, but in the best, most freeing way.

In this episode, I cover:

• Why undercharging is incredibly common for health professionals 
• The difference between pricing emotionally and pricing based on impact 
• Sign #1: You’re busy and booked out, but barely profitable
• Sign #2: The “price flinch” and the urge to justify, soften or over-explain your fees
• Sign #3: Your prices are stuck in the past while your skills and support have grown
• Sign #4: The emotional and energetic signals that quietly tell you something is off

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Website: https://www.sarahalmondbushell.com/
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YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

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