Join host Heather Elder on Dear Art Producer as she sits down with Erika Henke, the Photo Production Manager at Land's End. With over two decades of experience in fashion, commercial photography, and video production, Erika manages teams of creatives to produce stunning work across all forms of media. In this episode, Heather and Erika discuss the importance of building strong relationships in the industry, as well as the challenges faced by new entrants. They also delve into the importance of personal connections with artists, developing a budget to cover all aspects of a photo shoot, and the impact of AI in the advertising industry.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

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Find Erika on LinkedIn: https://www.linkedin.com/in/erikahenke/

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