After an inspiring call this morning, I've committed to implementing a social media strategy of regular Facebook live videos. I'm challenging you to do the same. It's a free platform and with as many people on social media these days, there's really no reason why you shouldn't be on there in front of your audience. Besides, it's 100% free!

Social media channels favor "live" content because it keeps you on THEIR platform. When you share a video, you're simply posting content from other sites. I suppose they're selfish, but they like the eyeballs to stay in their space. So, a LIVE video will get a lot more play than just a post, photo or even shared video.

This podcast breaks down my strategy and how I'm going to go about doing it. Hopefully, it's insightful and helpful to you as well.

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