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The podcast covers the book "Exit Rich: The 6 P Method to Sell Your Business for Huge Profit," by by Michelle Seiler Tucker and co-author Sharon Lechter.
It outlines the ST GPS Exit Model for planning the sale, emphasizing goal setting, valuation, buyer identification, timelines, and owner motivation. The podcast also introduces the ST 6 P Method, focusing on strengthening people, product, processes, proprietary assets, patrons, and profits to maximize business value.
Finally, it details a ten-step process for successfully selling a business, covering financial preparation, valuation, staging, packaging, confidentiality, buyer qualification, negotiation, and closing.