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"Playing to Win: How Strategy Really Works" by A.G. Lafley and Roger L. Martin, as presented in this guide, introduces a practical strategic framework centred around five key interconnected choices that businesses must make to achieve a sustainable competitive advantage.
The authors, drawing on their extensive experience at Procter & Gamble, explain that effective strategy is about making deliberate decisions regarding winning aspirations, where to compete, how to win, necessary capabilities, and required management systems. The guide uses examples, such as the rejuvenation of the Olay brand, to illustrate how applying this framework can lead to significant business success.
Ultimately, it emphasises that strategy is a continuous process of choice, learning, and adaptation, urging leaders to think rigorously and manage their businesses to achieve and sustain victory in their chosen markets.