In today's installment of Freight Broker Boot Camp, I address one crucial lesson every freight broker needs to learn in order to become a successful business – customer retention. Often times new freight brokers give their undivided attention to customer acquisition and neglect the customers they worked so hard to acquire. In this episode, I share with you why retention is as, if not more, important than acquisition.

Timestamps:

[00:00] One lesson every freight broker needs to learn

[00:44] Cheaper to keep an established customer than getting a new customer

[01:39] High LTV

[03:24] Retaining and building LTV

[04:07] Customer retention vs customer acquisition

[05:50] Cheaper to keep than to acquire

[09:31] Onboarding and maintaining customer

[10:01] If you're not growing, you're dying

[11:07] Retention is the key

[12:01] Subscribe, Rate & Review!

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