In this episode of Growth Masterminds, host John Koetsier chats with Nathan Ceulemans, an exec at Kohort, about forecasting and predictive analytics.

Nathan shares insights from his experience at Leanplum, SensorTower, and Kohort. We discuss how accurate forecasting can enhance scaling efforts for games and apps and talk about the importance of predicting retention and monetization and the challenges of integrating monetization natively.

Real-world examples highlight how forecasting can lead to smarter spending and greater growth, like the success of Candy Crush. Tune in to understand the critical balance between retention and monetization, effective UA strategies, and the potential benefits of advanced forecasting methods.

00:00 Introduction to Growth Masterminds

01:03 The Importance of Forecasting in Scaling Games

01:32 Understanding User Acquisition and Financials

02:24 Forecasting Retention and Monetization

04:15 Challenges in User Acquisition and Scaling

07:31 The Role of Product Teams in Forecasting

13:17 Accuracy in Forecasting with Neural Networks

17:51 The Impact of Accurate Forecasting on Growth

22:35 Conclusion and Final Thoughts