Growth Masterminds: mobile growth podcast

Almost all growth marketers want diversification.

What can AI do for your creative?

What ad formats will skyrocket your app? What publishers will grow downloads faster?

In this episode of Growth Masterminds, host John Koetsier chats with Tomas Yacachury from Kaizen about its latest Programmatic Inventory.

They discuss 6 different nations:

1. The US

2. UK

3. Germany

4. India

5. Brazil

6. Japan

In Japan, manga is king, so native ads work great. In Brazil, Spotify is huge, so video ads work well. In India, TrueCaller is huge and banners are essential.

Each nation has its own cultural heritage and hit publishers, meaning that each nation needs a slightly different mix of ad strategies and partners.

John & Tomas talk pricing, formats, publishers, and much more ...

00:00 Introduction and Welcome

01:30 Overview of the Programmatic Inventory Index

05:09 Deep Dive into Ad Formats and Categories

14:17 Country-Specific Insights

14:25 Ad Pricing Segmentation and Strategy

26:57 Conclusion and Final Thoughts

This is the potpourri episode: the everything everywhere all at once of growth marketing podcasts.

Growth Masterminds host John Koetsier sits down with industry expert Marcus Burke, who brings over 12 years of experience in user acquisition and growth marketing with companies like InnoGames and Blankist, and is now a UA consultant.

We dive into the effectiveness of free trials in subscription apps, targeting strategies on major platforms like Meta and LinkedIn, the unexpected power of static ads in digital campaigns, the complexities of ad performance measurement, including Apple's SKAdNetwork, and much more.

We also learn tips for optimizing your tech setup for superior campaign results, setting up retargeting strategies, making attribution models work, and creating compelling web funnels to drive engagement and conversions.

00:00 Introduction to Growth Masterminds

00:43 Meet Marcus Burke

04:49 The Impact of Free Trials on Business

10:03 Understanding Meta's Multiple Channels

15:09 The Role of Static Images in Advertising

17:19 The Rise of Web Apps

18:47 Innovative MarTech Solutions

19:33 Web vs. App Onboarding

20:11 Effective Web Funnel Strategies

24:18 Challenges in Attribution and Measurement

30:03 The Future of Attribution

37:31 Optimizing Signal for Better Performance

40:27 Conclusion and Final Thoughts

Can you boost mobile ad performance 30% or more with the right end card?

The answer is a definite maybe.

:-)

In this episode of Growth Masterminds, host John Koetsier discusses the effectiveness of end cards in mobile advertising with Avi Cohen, a creative lead at Bigabid.

They explore the challenges of determining the optimal length and format for mobile ads, shifting industry trends toward longer ads, and the importance of end cards in ad performance.

Avi shares insights from his experience, emphasizing the significance of testing and creativity in developing end cards. The episode reveals the complexity of creative testing and the potential impact of unique end cards on advertising success.

Tune in to discover strategies for leveraging end cards to maximize conversion rates and user engagement.

00:00 Introduction to Effective End Cards

02:03 Diving into End Card Formats

03:02 The Psychology Behind End Cards

03:36 The Evolution of Mobile Ad Lengths

06:09 Testing and Best Practices

09:03 The Importance of End Cards

13:40 Real-World Examples and Success Stories

21:54 Encouraging Creativity and Breaking Rules

24:34 Final Thoughts and Key Takeaways

What will Unity focus on under its new CEO, Matt Bromberg?

CAPIs are everywhere right now. And for some advertisers, conversion APIs are the way to ensure they and their ad partners have enough data quickly enough to optimize campaigns and grow faster.

In this episode of Growth Masterminds, we chat about CAPIs in today's advertising landscape with Mike Gadd, Customer Success Director for EMEA & India at Singular.

We explore what CAPS are, why they exist, and their growing importance with platforms like Meta, Google, TikTok, and more. Mike explains how CAPIs offer more efficient ways to manage data and optimize ad campaigns compared to traditional methods like pixels. The discussion also covers the challenges of implementing CAPIs, who benefits from them, and the diverse use cases across web, app, and multi-platform marketing.

Tune in to learn how CAPS can elevate your advertising strategy and streamline your data integration.

00:00 Introduction to CAPIs and Growth Masterminds

01:00 Understanding CAPIs: What They Are and Why They Exist

03:18 The Impact of iOS 14.5 and App Tracking Transparency

05:47 Who Uses CAPIs and Why?

07:30 Challenges and Solutions in Implementing CAPIs

09:37 Use Cases and Benefits of CAPIs

13:03 Getting Started with CAPIs: Tips and Recommendations

15:49 Conclusion and Further Resources

What are the 8 biggest mistakes people make in user acquisition?

(Some are going to surprise you.)

In this episode of Growth Masterminds, host John Koetsier sits down with Lorenzo Rossi, co-founder and head of growth at Replug. They delve into crucial aspects such as tracking and measurement, targeting, Apple search ads, Android and iOS strategies, and wrong KPIs.

Lorenzo shares in-depth insights on why having an improperly set up MMP can sabotage your efforts, the pitfalls of lazy targeting especially on platforms like Meta, and why a one-size-fits-all creative strategy can be detrimental.

They also emphasize the importance of a holistic marketing approach and understanding the correct KPIs to track. This episode is packed with valuable tips and strategies for anyone serious about optimizing their paid user acquisition efforts.

00:00 Introduction to Common Mistakes in Paid User Acquisition

01:28 No MMP or Improper MMP Setup

04:29 Sloppy Targeting on Meta

10:26 Over-Reliance on Apple Search Ads

17:15 Platform-Specific Content Strategies

18:32 Adapting Creatives for Different Platforms

20:38 Common Mistakes in Ad Campaigns

23:42 Holistic App Marketing Approach

25:53 Onboarding and User Experience

28:18 Looking at the Right KPIs

31:16 Exploring Diverse Paid UA Strategies

34:37 Conclusion and Final Thoughts

User acquisition via OEM is changing massively. What used to be a simple pre-install that maybe no-one ever saw is evolving into 3 different types of app installs for new device owners and HUNDREDS of ad opportunities in OEM apps and on-device experiences.

Join John Koetsier on Growth Masterminds as he chats with Ashwin Shekhar, CRO of Avow about the differences, cost benefits, and downsides of various install experiences including factory preload, out-of-box recommended apps, and Google's Play Auto Install system.

We also chat about Avow's role in managing Samsung's Galaxy App Store ad inventory in Europe and the implications of the Digital Markets Act on third-party app stores.

00:00 Introduction to Growth Masterminds

01:36 Factory Preload Explained

03:21 Out-of-Box Experience

04:12 Google Play Auto Install

06:01 Targeting and Engagement

09:10 Cost and Metrics

10:50 Samsung Galaxy App Store Management

12:46 Third-Party App Stores and Digital Markets Act

20:16 OEM Ad Networks and Display Ads

23:58 Conclusion and Final Thoughts

Q4 is the golden quarter. It's when many businesses make it or break it?

How can you dominate growth in Q4 2024?

We're doing 3 webinars in 3 days on exactly that ... listen in for what's going on, and find the link to sign up right here:

https://lp.singular.net/dominating-q4