Tilting Point just raised $150 million for user acquisition. In other words, it could be used to scale your game (or app!).

In this episode of Growth Masterminds, host John Koetsier chats with Asi Burak, Chief Business Officer at Tilting Point about what they look for in a game or app.

They talk about improving monetization and retention in games, the importance of data and iteration, and how Tilting Point successfully scaled marketing for major titles like SpongeBob, Star Trek, Warhammer, and more.

Burak shares insights on Tilting Point's unique business model, which offers non-dilutive marketing capital and expert UA strategies. They delve into the evolution of the mobile gaming market, cross-platform opportunities, and the future of game monetization.

This episode is packed with valuable advice for developers looking to scale their games and maximize their revenue.

00:00 Introduction to Growth Mastermind's Podcast

02:12 The Evolution of Tilting Point

05:05 Funding and Investment Strategies

08:12 The Importance of Data and Expertise

10:14 Challenges and Adaptations in UA

12:22 Collaborating with Developers for Success

16:18 Investor Expectations and Negotiations

16:50 Non-Dilutive Funding Model

18:21 Advice for Indie Developers

19:25 Persistence and Success Stories

21:45 Investment Strategies and Game Potential

24:13 Future of Gaming Industry

28:31 Cross-Platform and B2C Trends

30:16 Conclusion and Final Thoughts