Earning a minute of a shipper's time is tough and though there are a lot of wrong ways to go about there is one that is the absolute worst. In this episode of Freight Broker Boot Camp, I share with you exactly why you should never say the phrase "I hope I didn't catch you at a bad time".

Timestamps:

[00:00] Freight broker cold calling tips

[00:47] Stop saying I hope I didn't catch you at a bad time

[01:25] #1 – You're stating the glaringly obvious

[02:04] #2 – You're making the prospect think about their workload

[02:45] #3 – Everyone else asks the same questions

[03:23] #4 – You're wasting the opportunity

[04:59] #5 – Broadcasting insecurity

[06:00] The critical first 5 minutes of a cold call

[07:10] Create a compelling sales hook

[10:18] Subscribe, Rate & Review!

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