I'm joined by Richard Collins a.k.a Richard_Physiquecode from Instagram.  I absolutely love Rich's content, as it pushes the importance of the soft skills of coaching, such as being able to communicate, build a client up mentally, get them to buy in, all of which have a much higher ROI than just writing an "optimal" program on paper.  

This is a fantastic episode for upcoming coaches who want to be better at their job, get better results, happier clients & better retention. 

Enjoy!