Strong Talk

By Matt Strong

Lessons on how to level up your physique and coaching business with the best educators, coaches and professors in the game.... more

· Health & Fitness

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FAQs about Strong Talk:

How many episodes does Strong Talk have?

The podcast currently has 46 episodes available.

Strong Talk episodes:

June 08, 2026#46. Mindset Tips Every Coach Needs To Hear
This episode is essentially a brain dump of everything I believe coaches need to hear when it comes to mindset.

It's off the back of a load of conversations with coaches who are feeling lost, questioning whether they're gonna make it, and wondering whether this whole thing is even worth it. I've struggled with things many times over the years, so these are just my honest thoughts on mindset, not me sat on my ivory tower.

We cover:
Why consistency is basically a game of chicken and why you can't be the one to swerve
Imposter syndrome, comparison, and how to actually deal with both
The "if not me, then who" reframe.
Why failire is literally the cost of entry, and what to do with it
Staying in your lane when everyone around you looks like they're doing better
Why you don't need to be perfect, you just need to keep going
The difference between coaches who make it and coaches who don't
I hope you get a lot out of this one & it gives some fuel to the guys struggling.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
...more
17min
May 29, 2026#45. 7 Financial Mistakes That Almost Bankrupted My Coaching Business
In this episode, I'm talking through the seven biggest financial mistakes I made in the first few years of my coaching business. These are some dumb things I actually did that put me in real financial danger, and the only reason I got out of them was that my business kept growing at the right time.
If it hadn't, I'd have gone under.
I cover:
Not saving tax when you go self-employed and how to manage it.
Spending money on stuff you don't need.
Upgrading your lifestyle too soon off the back of a good month
Upgrading your business too soon and why you need less than you think
Getting the wrong accountant and how much that nearly cost me
Not tracking your numbers and the subscriptions costing you.
Not investing early enough and the real cost of that decision
If you're a coach who's having good months but not sure where the money's going, or you're just starting out and want to avoid the mistakes I made, this one's worth your time.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
...more
16min
May 16, 2026#44. Why Good Coaches Get Zero Enquiries (It's Not Your Content)
You're posting consistently. You're showing authority. You're talking directly to your niche.
And still getting no enquiries.
This is something I've seen across multiple conversations this week with genuinely good coaches who are doing everything right on paper. Top of funnel content, social proof, pain point posts, CTAs. The works. And nothing is coming back.
The reason is almost always the same. Nobody knows who you actually are.
In this episode, I'm talking about personal brand, what it actually means, where it fits in your funnel, and how to start showing more of yourself online without becoming someone you're not.
We cover:
Why evidence-based coaches are the most likely to make this mistake
Where connection content sits in the funnel and why skipping it kills your enquiries
What people actually message you about (it's not your coaching posts)
How to document your life without it feeling fake or performative
If you're a coach doing 0 to 15k a month and putting in the work but getting nothing back, this is for you.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
...more
15min
May 10, 2026#43. What To Do When Coaching Clients Ghost You (Enquiries AND Active Clients)
Getting ghosted as an online coach is one of the most frustrating things you'll deal with, but most coaches are handling it completely wrong.
In this podcast, I break it down into the two situations you will run into
Someone enquires, seems keen, maybe gets sent a payment link - then disappears
An active client goes quiet, stops checking in, and potentially cancels their payment without a word.
Both sting. Neither means what you think it means.

I'll walk you through how to think about each one, what to do tactically, and the mindset shift that stops you from spiralling every time it happens.

And if this is happening regularly, it's probably a content and lead quality problem, and I cover that too.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
...more
16min
May 04, 2026#42. If You’re Not Getting Clients, This Is Why (Sales Funnel Explained)
If you’re an online coach struggling to get clients
There’s a good chance your sales funnel is flawed (or doesn’t exist).
In this podcast, I break down:
What a sales funnel actually is
Why every coach already has one (whether they realise it or not)
How to structure your content so it brings in clients consistently
The difference between top, middle, and bottom of funnel content
How to turn followers into paying clients
This is the exact framework I use inside my own business and with my mentees to build consistent client acquisition.
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
...more
15min
April 23, 2026 #41. 10 Signs Your Business Mentor Is Ripping You Off
In this episode, I break down 10 red flags you need to know before you spend any money on a business mentor.

From pressure sales tactics and fake 1-1 promises, to copy-paste systems that make you sound like everyone else, I'll show you what to look out for.

I'm lucky enough to have been coached by some of the top guys in the industry, but so many of my mentees have been burned by these guys.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

...more
15min
April 18, 2026 #40. How Much Does It Actually Cost to Run an Online Coaching Business in 2026?
Most coaches will tell you their monthly revenue.

Nobody tells you what it costs to run a business.

In this episode, I'm breaking down every single overhead in my online coaching business.

The tools, software, and investments, plus showing you how I'm running at nearly 90% profit margin.

If you're building an online coaching business and want to understand where your money should (and shouldn't) be going, this will help

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
...more
14min
April 11, 2026 #39. What Profit Margin Should Your Coaching Business Run At?
(This is better watched on Youtube due to me drawing out the flow of a business, but hopefully you can follow along)

In this episode, I break down something I never see discussed.

What profit margins should your coaching business actually be running at. I walk through two models.

The one-man band setup most coaches start with, and the scaled model with videographers, VAs, setters, and ad spend.
If you've ever been told you need to build a full team and run paid ads to have a real business, watch this first.

I cover: What your operating costs should look like at each stage. Why an 90% margin is achievable and what's eating into yours.
When it actually makes sense to scale.
Finding the bottleneck in your business before you throw money at it. I
f you're doing under 20-25K a month and thinking about hiring a team, this one's for you.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
...more
15min
March 27, 2026 #38. How to get out of your own way & listen to your own advice
In this episode, I address the irony that as coaches we can give great advice to our clients, such as invest in yourself, whilst completely ignoring it ourselves.

Only to wonder why our businesses get stuck, and we don't grow.

Here's a hard look at the impact of self-investment, the mistakes I've made & the true cost of staying stuck where you are.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

...more
12min
March 17, 2026 #37 - Why Every Online Coach Sounds the Same (And How to Fix It)
Why do so many online coaches look and sound exactly the same right now?
Same hooks.
Same content ideas.
Same offers.
Same “systems”.
In this episode, I talk about one of the biggest problems I’m seeing in the coaching industry, which is everyone using the same playbook and it killing their voice.

A lot of mentors sell “business systems” that promise client growth. But when hundreds of coaches follow the exact same system, they all end up looking identical.

And when everyone looks the same, no one stands out.

Instead, I explain why the real answer is understanding the principles behind successful coaching businesses, rather than just copying someone else's system.

I talk about:
• Why copy-paste business systems often fail
• The difference between systems and principles
• Why your personality is your biggest competitive advantage
• How to create content that actually shows who you are
• Why so many coaches accidentally remove their own uniqueness
At the end of the day, your voice, experience, and perspective are what make your coaching business different.
And if you lose that, you lose the one thing that actually makes you stand out.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
...more
14min

FAQs about Strong Talk:

How many episodes does Strong Talk have?

The podcast currently has 46 episodes available.

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