Strong Talk

By Matt StrongHealth & Fitness

Strong Talk episodes

May 16#44. Why Good Coaches Get Zero Enquiries (It's Not Your Content)
You're posting consistently. You're showing authority. You're talking directly to your niche.
And still getting no enquiries.
This is something I've seen across multiple conversations this week with genuinely good coaches who are doing everything right on paper. Top of funnel content, social proof, pain point posts, CTAs. The works. And nothing is coming back.
The reason is almost always the same. Nobody knows who you actually are.
In this episode, I'm talking about personal brand, what it actually means, where it fits in your funnel, and how to start showing more of yourself online without becoming someone you're not.
We cover:
Why evidence-based coaches are the most likely to make this mistake
Where connection content sits in the funnel and why skipping it kills your enquiries
What people actually message you about (it's not your coaching posts)
How to document your life without it feeling fake or performative
If you're a coach doing 0 to 15k a month and putting in the work but getting nothing back, this is for you.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
15 min
May 10#43. What To Do When Coaching Clients Ghost You (Enquiries AND Active Clients)
Getting ghosted as an online coach is one of the most frustrating things you'll deal with, but most coaches are handling it completely wrong.
In this podcast, I break it down into the two situations you will run into
Someone enquires, seems keen, maybe gets sent a payment link - then disappears
An active client goes quiet, stops checking in, and potentially cancels their payment without a word.
Both sting. Neither means what you think it means.

I'll walk you through how to think about each one, what to do tactically, and the mindset shift that stops you from spiralling every time it happens.

And if this is happening regularly, it's probably a content and lead quality problem, and I cover that too.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
16 min
May 04#42. If You’re Not Getting Clients, This Is Why (Sales Funnel Explained)
If you’re an online coach struggling to get clients
There’s a good chance your sales funnel is flawed (or doesn’t exist).
In this podcast, I break down:
What a sales funnel actually is
Why every coach already has one (whether they realise it or not)
How to structure your content so it brings in clients consistently
The difference between top, middle, and bottom of funnel content
How to turn followers into paying clients
This is the exact framework I use inside my own business and with my mentees to build consistent client acquisition.
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
15 min
April 23 #41. 10 Signs Your Business Mentor Is Ripping You Off
In this episode, I break down 10 red flags you need to know before you spend any money on a business mentor.

From pressure sales tactics and fake 1-1 promises, to copy-paste systems that make you sound like everyone else, I'll show you what to look out for.

I'm lucky enough to have been coached by some of the top guys in the industry, but so many of my mentees have been burned by these guys.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

15 min
April 18 #40. How Much Does It Actually Cost to Run an Online Coaching Business in 2026?
Most coaches will tell you their monthly revenue.

Nobody tells you what it costs to run a business.

In this episode, I'm breaking down every single overhead in my online coaching business.

The tools, software, and investments, plus showing you how I'm running at nearly 90% profit margin.

If you're building an online coaching business and want to understand where your money should (and shouldn't) be going, this will help

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
14 min
April 11 #39. What Profit Margin Should Your Coaching Business Run At?
(This is better watched on Youtube due to me drawing out the flow of a business, but hopefully you can follow along)

In this episode, I break down something I never see discussed.

What profit margins should your coaching business actually be running at. I walk through two models.

The one-man band setup most coaches start with, and the scaled model with videographers, VAs, setters, and ad spend.
If you've ever been told you need to build a full team and run paid ads to have a real business, watch this first.

I cover: What your operating costs should look like at each stage. Why an 90% margin is achievable and what's eating into yours.
When it actually makes sense to scale.
Finding the bottleneck in your business before you throw money at it. I
f you're doing under 20-25K a month and thinking about hiring a team, this one's for you.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
15 min
March 27 #38. How to get out of your own way & listen to your own advice
In this episode, I address the irony that as coaches we can give great advice to our clients, such as invest in yourself, whilst completely ignoring it ourselves.

Only to wonder why our businesses get stuck, and we don't grow.

Here's a hard look at the impact of self-investment, the mistakes I've made & the true cost of staying stuck where you are.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

12 min
March 17 #37 - Why Every Online Coach Sounds the Same (And How to Fix It)
Why do so many online coaches look and sound exactly the same right now?
Same hooks.
Same content ideas.
Same offers.
Same “systems”.
In this episode, I talk about one of the biggest problems I’m seeing in the coaching industry, which is everyone using the same playbook and it killing their voice.

A lot of mentors sell “business systems” that promise client growth. But when hundreds of coaches follow the exact same system, they all end up looking identical.

And when everyone looks the same, no one stands out.

Instead, I explain why the real answer is understanding the principles behind successful coaching businesses, rather than just copying someone else's system.

I talk about:
• Why copy-paste business systems often fail
• The difference between systems and principles
• Why your personality is your biggest competitive advantage
• How to create content that actually shows who you are
• Why so many coaches accidentally remove their own uniqueness
At the end of the day, your voice, experience, and perspective are what make your coaching business different.
And if you lose that, you lose the one thing that actually makes you stand out.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
14 min
March 02#36 - Productivity Hacks For Coaches
In this episode, I break down the productivity systems I use to run a multi six-figure online coaching business, without burning out.
We talk about:
The 15-minute time tracking method that exposes wasted hours
How to eliminate distractions (phone, email, social media)
The Eisenhower Matrix for prioritising growth tasks
Time blocking and Parkinson’s Law
Environmental design for focus
Using AI for ideation
Why most “morning routines” hurt productivity
If you’re a coach working from home, struggling with focus, procrastination, or feeling busy but not getting stuff done - then this is for you.

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
19 min
February 24 #35. The Harsh Realities Of Building An Online Coaching Business
In this episode, I go through the realities of building an online coaching business, and cut through the BS that I am seeing on Instagram, YouTube, and spouted from various "mentors" telling you that it is easy to achieve a 6-figure business.

It can definitely be done, I've done it and helped people do the same, but we need to understand "how" before we start, invest £10,000 into a mentor and then feel dejected after not making it after 3 months.

Check it out

Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
21 min